Question

Topic: Taglines/Names

Baby Development Classes Need A Slogan/tag Line

Posted by BC1 on 9/10/2013 at 7:28 AM ET 250 Points
My company delivers baby development classes and I am trying to come up with a suitable slogan / tag line

My mind is completely blank and after days of brainstorming all I have is the following:

Helping your child have the best start
BC, we build smiles
Learning and fun from birth

Any help or ideas would be appreciated

Thank you

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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/10/2013 at 8:40 AM Member
    What's the name of your company?
    Who do you provide classes for? Where are they located? Why do they choose you?
    For what age babies?
    Is this a mommy-and-me type class, or something else?
  • Posted by Moriarty on 9/10/2013 at 9:17 AM Member
    When faced with a problem of this kind, there is one very simple solution. Look at the issue from your customers' point of view. It's simple - so simple - that it baffles me why more people don't do it. Never mind, if you do, your business will do a lot better than otherwise.

    You'll also have a clearer idea about what to do too ... that's the magic of marketing.

    And we still haven't any taglines ... slapped hand.

    So how about

    Gettem going from day one
    Lettem learn from day one
    Helping them learn as they grow.
    Learning as they grow
    Colorful playful learning

    (Aside)
    One thing you can also suggest to parents is to do painting with their children each day. just ten minutes is all it need take. By the end of several months, even if your kid's not so good at painting they'll have one painting that they can say they like. You might not like it, that's not the issue. It's one they like. Believe me, this will have an enormous impact on their ability in school. What's more its the sort of thing that'll keep them interested through the most boring classes.
  • Posted by mgoodman on 9/10/2013 at 11:45 AM Moderator
    We really need the answers to Jay's questions if we're going to be helpful to you.

    Also, why do you feel you need a tagline? Is the name of the company obscure?

    From the perspective of your primary target audience, what's the unique and important BENEFIT you provide? Really push to identify the ultimate, emotional benefit. That's what the best taglines communicate.
  • Posted by BC1 on 9/10/2013 at 2:55 PM Author
    Hi there

    The name is Baby Can!
    We offer classes from birth to 5 years and the programs include baby sign language, baby sensory stimulation, drama, and music.
    The programs are delivered through termed classes that involve parents and carers, the classes are about nurturing the bond between baby and carer while teaching baby important skills and aiding development.
    The company is UK based.

    Thank you for your comment so far.
  • Posted by BC1 on 9/10/2013 at 3:12 PM Author
    Oh, and part of my mission statement is: healthy social, physical and emotional development
    from birth.

    I am tempted to use that but was wanting something a little more 'catchy'
  • Posted by Jay Hamilton-Roth on 9/10/2013 at 3:55 PM Member
    A few ideas to consider:
    - Learn & Play Together
    - Play, Share, and Grow (Together)
    - Develop(ing) Stronger Bonds
  • Posted by Moriarty on 9/10/2013 at 4:10 PM Member
    How about

    Baby Can - healthy social, physical and emotional development from birth. [this is your line, by the way]
    Baby Can - 3d bonding with parents
    Baby Can - 3 dimensional bonding with parents
    Baby Can - bonding baby with parents
    Baby Can - bonding your baby to your life.
  • Posted by mgoodman on 9/10/2013 at 6:28 PM Accepted
    Let's talk about the emotional payoff for the target audience (i.e., the purchaser/parent), or the "end-end-benefit."

    It's probably that they will earn the gratitude of their children in years to come; or they will feel the satisfaction of doing a better job of raising their children; or they will be seen and respected by their peers as great parents.

    Don't focus so much on what YOU do, but instead focus on the emotional benefit your customers will experience. That's what your tagline needs to communicate.
  • Posted by BC1 on 9/15/2013 at 6:19 PM Author
    Thank you for all your help and suggestions, just to let you know I've gone with:

    "Helping you give your child the best start"

    Thanks again
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