Question

Topic: Taglines/Names

Naming A Coaching Company

Posted by Anonymous on 9/14/2013 at 1:18 PM ET 25 Points
I am a new NPL Life and Inductive coach with a million company names and tag lines running through my mind. I am looking for a name that personifies the result of good coaching - the personal growth and breaking through the barries ... moving from the I can't to the I can stage in all aspects of life. I thought of Now I Can with the tagline Life excellence coach.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/14/2013 at 4:27 PM Accepted
    Think of the situation from the eyes of someone who's not necessarily looking for a coach, but who has problems that you're well-trained to help. Who are they? Where are they located? What words do they use when expressing their situation? What are they looking for? Why would they choose you?

    From these deeper questions you can begin to create a marketing strategy and eventually a name/tagline.
  • Posted by Moriarty on 9/15/2013 at 5:04 AM Accepted
    Well I'm glad you're not short of ideas! As Mr Hamilton-Roth mentions, focusing on your client's point of view will trash 3/4 of them! More to the point, it'll take the quarter or so that really are effective and point you towards them.

    Howie Jacobson has an excellent process for this in which he forms "avatars" - you can find it here:

    https://askhowie.com/2012/11/02/checkmate-webinar-marketing-life-coaching/

    You'll find that doing this, and speaking directly to them will take all your imaginative powers and focus them in a way that'll you'll feel the earth shift beneath your feet.

    It'll also make planning your marketing way easier.
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