Question

Topic: Taglines/Names

Good Tagline For Interantional Courier & Cargo Co.

Posted by parvez123for on 9/18/2013 at 12:50 PM ET 125 Points
I am operating Pinion Worldwide Express & Cargo Pvt. Ltd. in Mumbai- India and provide all relevant servics like door-to-door international courier service,
Air-Sea freight export & import, custom clearance and inland transportation. We deliver both personal & commercial cargos all over the world. We have associate agents spread gloablly as well as tie-ups with cos. like FedEx, DHL, TNT & UPS.

Dictionery meaning of Pinion is: Open wings of the bird while flying.

Our USPs are:
1. Customised solutions to clients in all the areas listed above

2. All interantional courier & cargo services under one roof

3. Personalised service from pick-up, packing to delivery incl. feedback.

4. Online Tracking Service

We need your helpin developing a good Tagline for our business- which should ideally have not more than 4 words with 1st set of 2 words rhyming with 2nd set of 2 words.

Thanks in advance.

Parvez Merchant
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RESPONSES

  • Posted on 9/18/2013 at 1:11 PM Accepted
    Is there a unique and important BENEFIT your clients can expect? All the things you reference in your USPs are FEATURES. (Also too many USPs. You need one, not many.)

    Since the company name is explicit about what you do, a good tagline will communicate a compelling BENEFIT or END-BENEFIT. What might that be? How are you different from, and better than, other courier/cargo services?
  • Posted by Moriarty on 9/18/2013 at 4:10 PM Accepted
    Another dictionary meaning to pinion is a small gear that moves larger ones. To my thinking, it's more appropriate to your business. You are a small and dynamic business that uses larger ones to complete your customer's needs.

    Do you like this approach?

    As to USPs, if they don't have you feeling a little nervous, they're not a USP. Okay? USPs are really dangerous. I know mine and it gets me into some serious trouble right here at MP, all right? That doesn't stop it being effective - it just means that some people don't like it. For the kind of USP that will slam your sales for a boundary you need to get tough. You need the muscles and the skill to turn a googlie into a six. Knowing that you've been in business means that you are already doing it - it's just that you're not emphasizing it. In a commodity market like yours it's all too easy to focus on everybody - instead of those people who really bring you the most profit.

    So: what customer reviews do you have? What do one or two of them say apart from the usual "they provided me with a good service". Knowing where your business is the pinion for your most effective service is likely to be your most profitable. Not always, but it's a good place to start looking.

    Then test your tagline. Perry Marshall's tagline "How to access 100 million people in 10 minutes" was tested online for maximum effect. It's been the core message of his business for ten years. It's made his career. A good USP sells.

    It'll sell your business too - only it's to do with the WAY you serve, not what you serve. This is where it gets nasty and all too personal - but you're doing it anyway, so what's the problem? More to the point, it's actually what you do best, and it's the very reason people do business with you!

    Do you want to hit boundaries, or just lean your bat forward to defend the stumps?



  • Posted by parvez123for on 9/19/2013 at 12:47 PM Author
    Thanks for your reponse....will re-work on USPs and get back to you.
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