Know-How Exchange : Taglines/Names

Ferdous, when you Google "import & export" it returns ninety million results. That's nine times ten to the power of seven. If you do not have a specific market in mind, you are in for a hard time. This doesn't mean you can't do it, it just means that you know more than you probably realize or can form into words. Which is fair enough. That's what we're here for. Because a good name - and tagline can make a company. One good tagline "corns gone in five days or your money back" was the lifeblood of the company - for six decades. Perry Marshall's "How to Access 100 Million People in 10 Minutes" literally formed his career as a consultant and trainer in the field of Adwords.

Either that or you know the pathways and people in your locality like the back of your hands.

In the cases I gave, these were rigorously tested in the open marketplace. That was because they did not know the national markets. If you are supplying a small community, you'll know them already. And that means you'll be able to deal with them in their language from the moment you pull up the shutters next Monday morning.

Now none of this has gotten you anything close to a name. Given that I have little information, all I can do is give you some vague ideas. You are going to have to fill in the gaps (as it were). You can do that yourself or you can give us your response here.

Here goes!

Sunrise imports
Sunset imports
Blue Skies Import & Export
Flower Imports

as you can see, they're not very specific ... let's have some feedback ;-)

No you don't.

First, you need a business plan.

Then you need a marketing plan.

Next, you need to clearly differentiate what YOU do from what everyone ELSE does.

Next, you need to figure out what people who MAY buy from you are searching for, where they're searching for it, and who else is in the niche.

Then and ONLY then will you be in a position to think about names, matching domain names, and related marketing search terms.