Know-How Exchange : Taglines/Names

Dear All,

I am so thankful to you all for your guidance and reply
Information which you have provided is really helpful to me
I will for sure revert back on your queries

Thanks & Regards
Jyoti Chauhan

Thanks
cheers !!

Did you like any of the suggestions so far?

Randall,

your reaction to this issue is quite reasonable given their general usage: most of them are meaningless rubbish. Yet a good tagline can give a young entrepreneur a lot of confidence in themselves. Furthermore, when used carefully, it can set you apart from the crowd and tell people exactly what you do.

Everyone knows "A fresh hot pizza delivered in 30 minutes or less, guaranteed". Today it's pretty ordinary, well know. In the 1970s it was an earthquake for Domino's.

This taglines was tested, and tested again and regularly checked to see if they were working well. So let's have a look at what's really going on here. Because all too many marketers do not understand this: you cannot determine the effect of your advertisement before it is published. Final. Put bluntly, you cannot determine its *value*. Value, like beauty, lies in the eye of the beholder.

Only your market can determine the effectiveness of your advertisement. In the old days of direct marketing this was a tough job - so tough that most people couldn't grasp it or simply didn't see the point. Many still don't and the modern internet marketing phenomenon of the split test - which was developed around 1890 (not 1990!) - is still extremely poorly executed. You only need look at your Google search page to see that! People like Claude Hopkins were using it effectively in the 20s - just as Glenn Livingstone does today. He regularly gets CTRs of 25% and more - the industry average is around 3%.

That means people like Glenn have taken note of what the marketplace has told them. They know what connects brain impulses to movement, and understand the panorama of possibilities that it brings. Because marketing isn't about what people say to someone bearing a clipboard, it's about which one they'll buy when they're looking at a line of products. They'll choose the one that appeals to them. It may - or may not be branded.

Most people prefer the comfort of being in a group where everyone thinks the same. There aren't that many people who are prepared to stand out in this way. They don't like standing out in the crowd because they might make a mistake. I stand on the moderator's hitlist for precisely that reason. I make mistakes.

But wait! What if your tagline isn't effective, it's just the same as everyone elses except that it's a different color? Like the supermarkets, you go in one, you go in them all. The only difference is that one's got an offer this week that the other hasn't. That's marketing where value's been eviscerated.

The point is that with value being "so hard to determine" for most marketers that they simply avoid the question and say it's not possible. That generations of marketers have thought this has led to a situation where it's forgotten. In a world that will pay handsomely for just this, marketing's on a roll.

The end result of this is that people do not know that their taglines need testing. They put up all kinds of things that please the board of directors and the result is people yawning. It's what the board of directors wanted, and still want. So there's still a big market for this kind of marketing!

My point is that a well executed tagline can be effective.

Extremely effective. The tagline "Corns gone in 5 days or your money back" is a little advertisement that's run in the National Enquirer for six decades. They tried "five days" it didn't work as well. I split test my own advertisements, and I am extremely careful who gets to hire me because if they don't have a feel for the split test and what it implies, it's unlikely they'd be a good customer. I use my skills to my own ends.

Dear All,

Yes, offcourse the tag line is very much important at this stage because it is doing good and growing in market.
Tagline or any slogan is very much important for any firm because it is the best way to describe our company's mision or what exactly the company is into and what service it is provinding in market.

If I will take an example of Digjam Suitings it says "It's who you are" ... the taglines itself says a lot about Digjam Suitings .. that is why I am looking for a tag line so that my tagline convey a message in a fraction of second to listener in market about what exactly we are into..

I have tried to share my idea and my views about an importance of a tagline
I apologize if there will be any mistake or any error from myside

Thanking you

Dear All,

Here are the reply on your queries regarding the tagline for our packaging company :
1) Who is the primary target audience for your company?
Answer : primary auidence is pharma sector
2) What unique and important benefit do you deliver?
Anwer : rate, design, quality and commitment

Separate question: Does the name "Pentagon" have special meaning for your customers, or is it simply a label with no particular connection to your products/benefits? (Do your packages have 5 sides?)

Answer : Pentagon name defines a good symbol or sign to start any new project with blessings in our indian mythoogy. Therefore "Pentagon Packaging" is simply a label and we are looking for a tagline which convey a message for "Pentagon Packaging offset printers (specialist in mono carton)

I hope information provided by me is useful to clear your doubts and helpful to you in suggesting tagline to our company

Thanking You

Thankyou for sharing that! It really helps to have some feedback.

Mind you, what's wrong with your direct and punchy "specialist in mono carton"?

Specialist offset printers in mono carton
Printing your name on your pill packages
Mono carton offset printing specialists
Your commitment to offset printing.

mix 'n match (TM) and enjoy. I can come up with more with a little prodding ... from you ;-)

Dear Moriarty,

Your suggestion and your help is really appreciate and I am really very thankful to you
I am thinking to go ahead with "Specialist offset printers in mono carton"
But on a 2nd thought can we create a line with a use of 3 words "Marketing, Printing and Packaging"???

Thanks & Regards

Those are fine, only you haven't mentioned the pharma aspect in them. Given that this is your target market, my feeling is that it should be. It's what you're best at.

You could have - "Specialist printers to the pharmaceutical industry" now it's longwinded but not tangled.

or

"Pharma: Marketing, Printing and Packaging"

or somesuch ... my angle is always to state strengths, not play to the entire market. It's a lot easier and much more effective in the short and long term.

Dear,

I guess I will think on taglines "ahead with "Specialist offset printers in mono carton"
I am really thankful for the help from side and really appreciate

Cheers!!!

Hi there, it would be great if you could show your appreciation to those who helped you in forming your ideas rather than just letting the moderator close the question.

Dear All,

I appreciate the response from Moriarty group and I am really thankful to them for helping me out
I would like to close my question

Thanks

Actually, there's no Moriarty group. Just me on my ownsome. There are people who're thankful for that!

I'm afraid that if you want to choose someone you'll have to work out how to do that, as I don't know the details. Apols.