Question

Topic: Taglines/Names

Employee Handbook

Posted by Anonymous on 10/7/2013 at 12:35 AM ET 125 Points
I working on an Employee handbook for my company, and would like to give these guides some interesting names as against calling them a Employee handbook.My company is into Car Manufacturing and the introductory handbook is for all Blue color workers so please suggest some inspiring and innovative names

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RESPONSES

  • Posted by SteveByrneMarketing on 10/7/2013 at 2:22 AM Accepted
    Can I assume you are not targeting the Blue Man Group? That would be narrowing the target audience way too far.

    All kidding aside, how will you determine if the proposed naming solutions are interesting? Wouldn't a relevant name be a better goal? What do you mean by "into car manufacturing? What do you manufacture and for whom? What are your employees like, how would you describe them?

    We need more info, and more complete story to help you.



  • Posted by Moriarty on 10/7/2013 at 3:42 AM Accepted
    An introductory handbook will cover any number of things and is highly dependent on the style of manufacturing in your plant. To my mind, the handbook needs to be welcoming - the seeming confusion they'll see all around them is both intimidating and thrilling.

    So how about -

    Your Journey Begins
    Handshake
    Life in the beehive
    Your place in confusion [this won't pass the management test, but is given in case it suggests anything better to you]

    Are these any good? Is there anything you could add?

  • Posted on 10/7/2013 at 7:17 AM Accepted
    Handbooks are designed, both to introduce you to the Company and to be of continuing use during your employment.
  • Posted by Mike Steffes on 10/7/2013 at 8:03 AM Accepted
    "would like to give these guides some interesting names"
    So...there'll be separate, but equal, inspiring guides for the Green and Violet color workers?

    We really do need more information. Is this a series?
  • Posted by Jay Hamilton-Roth on 10/7/2013 at 9:09 AM Accepted
    Driving Your Future
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