Question

Topic: Taglines/Names

What Is A Good Slogan For An Orthopedic Doctor?

Posted by rrsmith44 on 10/10/2013 at 9:16 AM ET 25 Points
We have a digital sign outside of our office and we rotate through each doctor, "Their name, something brief describing what they do." We have 23 doctors and they all specialize in different things, general ortho, sports medicine, joint replacement, foot and ankle surgery, hand surgery, oncology.

I am trying to come up with something catchy, as we do not have alot of space on the digital sign and it's not huge so it needs to be simple that people can see.
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RESPONSES

  • Posted by Moriarty on 10/10/2013 at 9:40 AM Accepted
    Two things to consider: one is what your practice does the most of - because there's more chance of getting more of it. The other thing to consider who it is you do it for - and offer them the results you can achieve for them.

    That's when they need look no further because they'll know you're the best.

    Something like -

    your specialist surgeons who'll help you walk again
    fit and healthy again when surgery's indicated.

    Okay, so they're a little limp ... with a local practice you probably won't need all the geographical stuff, you will need to appeal to your better class of customer/patient. Are they usually referred by a doctor or do they elect to come to you? Which makes me think - if they're referred by a doctor ... does your present tagline have any impact at all? I can't say, i's askin' !!
  • Posted by Gary Bloomer on 10/10/2013 at 6:53 PM Accepted
    "Catchy" isn't a selling strategy. People respond to offers, not catches. So, offer something of value.
  • Posted by saul.dobney on 10/11/2013 at 3:53 AM Accepted
    Mobile again / Mobile maker

    Enhanced Mobility

    Re-fit and Re-jig

    Fix up, ready to play

    Fracture Fixer

    Bone Setter

    Regain lost movement

    Bone Mechanic

    Human Engineering

    Skeletal Enhancement

    The Joint Command Center

    Knock Knees and Funny Bones

    Breaks, sprains and pains center


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