Question

Topic: Taglines/Names

Please Suggest A Tagline For A Roaming Sim Service

Posted by Srisan on 11/13/2013 at 10:53 PM ET 250 Points
Hello,

I am seeking help in pinning down a brand tagline /slogan for a new telecom product- an "International Roaming Sim" card. We have played around ideas and have few options but not something that we are completely happy with so far. Would love to consider your ideas and input.

The product is an international roaming sim service- targeted towards travelers (naturally). Anyone who travels will benefit from our product. In particular business travellers due to high traveling frequency and need of staying connected on trips are the ones who would benefit more. We believe our product is an ultimate roaming solution for travelers, fulfilling their calling, texting and data usage needs while on the go. Key benefits are- (a)Convenience- Use single sim/number anywhere in the world (we have extensive global coverage) (b) Economical- An answer to eliminating exorbitant roaming charges, we offer free incoming calls in numerous destinations and significant savings on the outgoing calls and data usage as well. (c) Reliable - Reliability is generated from a high quality performance which our product promises to deliver.

We are looking for a line that relays our message, something that is simple, smart and speaks to our target audience.

Looking forward to getting your suggestions.

Thanks & Regards
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/14/2013 at 12:03 AM Accepted
    Call Everywhere For Less
    Simtastic!
    SIMply (Calling)
  • Posted by saul.dobney on 11/14/2013 at 3:03 AM Accepted
    Nomad - the sim for people who travel

    Worldsim - convenience for global roaming

    Jules Verne Sim - the international traveller's secret

    Worldroamer - cost effective calls for globetrotters

    Justlanded Sim - no more excessive international roaming charges
  • Posted by Moriarty on 11/14/2013 at 5:17 AM Accepted
    Well I'm buying for one! Is it available in Europe? I travel in Europe a lot, and Asia - and one call rate would be great.

    Smart. - international calling the smart way
    Panorama. call anywhere from everywhere
    Equator
    Lattitude
    Longitude
    360 degrees [could be the symbol too, that little circle the mathematicians use]
    JetSet
  • Posted by Srisan on 11/14/2013 at 9:56 PM Author
    Thank you guys :D ...I really appreciate such quick response...We already have a name for the product (prefer not disclosing though :D)..So we only need the tagline options /brand slogan.

    The suggestions so far are pretty much similar to the ones we already considered, shortlisted and passed. I understand why and was actually expecting this (based on the description I've posted :D )- because when we started shortlisting options, literal lines naturally popped up and made to the list... Few options that were listed but didnt make the cut were "Roam more Pay less", One World One Sim, The traveller's sim.. As we closed in to finalyse we somehow felt the lines sounded all too obvious /direct (and very similar to what our competitors are saying) and also didnt have the brand-like feel to them. One option very close to getting chosen was "Your Travel Companion" -but we couldnt use this as turned out we had similar tagline for another service in the past. Hence we're exploring more....

    We are now considering a direction where the slogan wouldnt be so specific- a bit subtle yet simple line? (When I look at famous lines like...Loreal- because you're worth it, Addidas- just do it, Mcdonald- m loving it...I appreciate the way they have included the consumers and the value they get from their product & services-without being too explanatory... Lets see how this works out for us .

    By the way Moriarty- Thanks for showing interest in our product. Yes the sim works in most parts of the world. We have good rates for Europe and Asia (rates do vary a bit country to country though). We will launch this in next 2-3 months..would love to send you details when we are closer to the date..let me know how to contact you though. Thanks again :)

    Cheers
  • Posted by saul.dobney on 11/15/2013 at 3:21 AM Accepted
    Stay connected / Keep Connected / Be Connected

    In touch around the World

    Global at Local Rates

    The Passport for your phone

    The Roamer's Money Saver

    The Jetsetter's Mobile Secret

    Connected. Whereever you are.

  • Posted by Srisan on 11/20/2013 at 1:58 AM Author
    Dear All,

    Thank you for your suggestions. Sadly hard to say that I found the answer that I was looking for. Nevertheless, I do appreciate you taking time to respond to my posting. I'd be happy to award all respondents with the points that the question carries evenly.

    Thanks again.

    Cheers
    Srisan.
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