Question

Topic: Student Questions

Branding With The Help Of Digital Media

Posted by nikita_arya on 11/17/2013 at 2:00 PM ET 250 Points
Hi

I am a student of Advertising and Public Relations and I am supposed to conduct a research study. I am very interested in Branding and Brand Management pertaining to Fashion specifically.

Please could you put forward possible 'research questions' and if you could include 2-3 specific objectives of the research and a specific industry /case study/company would be great. If you know of any specific theorists / models to look into that would be a great help.


Thanks in Advance , Kind Regards.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/17/2013 at 3:27 PM Accepted
    "Fashion" is a large area to study. What type of fashion? For what type of people? Located where?

    What are you hoping to learn from asking people questions (instead of looking in their clothes closet or watching them shop)? Part of research is experimentation - so try something, measure it, learn, and repeat the process.
  • Posted on 11/17/2013 at 5:12 PM Accepted
    The core of market research is identifying a question that, when answered, will provide an insight that will [help] achieve your objective. Just conducting research for its own sake is really a waste of time/effort.

    So see if you can identify a research objective that you can use after graduation to give you a leg up on your career and establish yourself as something of an expert.
  • Posted by Gary Bloomer on 11/17/2013 at 6:49 PM Accepted
    "Branding ... pertaining to fashion" is a little like saying "waves in the middle of the Atlantic". Which questions occur to you and why? What effort have you already put in to narrow down your list of areas within the world of fashion?

    What do you understand by the terms "branding" and brand management"? Which labels or names within the world of fashion appeal to you and why?

    Consider these points, then come back with more detail. This is your project. Help us to help you help yourself.
  • Posted by Gary Bloomer on 11/17/2013 at 6:51 PM Member
    ... and why only digital media? What do you mean by "digital media"? Who do you expect to be consuming or responding to fashion brands via digital channels alone?
  • Posted on 11/18/2013 at 5:59 AM Accepted
    Digital media is best way to promote business.In order to make it really well on your business you have to venture digital media and this means that you should be doing digital media campaigns to promote your business
  • Posted by Gary Bloomer on 11/18/2013 at 6:32 PM Member
    Although I seldom comment on comments, in what way is the comment from ellarich1511 relevant to the question?
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