Question

Topic: Taglines/Names

Need A Catchy Tagline For Mobile Makeup Busniss

Posted by davisallentomas on 11/21/2013 at 4:31 AM ET 125 Points
Hello everyone! I am looking for a catchy tag line for a mobile makeup and hair business. Any suggestions? I do like "beauty where you want it" but its taken by another business in my area.

Thanks
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Moriarty on 11/21/2013 at 5:35 AM Accepted
    Before anybody comes up with a response that you don't need a tagline, catchy or otherwise, a tagline that's relevant to your business will turn the right heads. As long as it's used sensibly of course!

    So we have "beauty where you want it" - which is passable. I think between me and Saul Dobney you'll get some out-of-the-box ideas that'll at least give you inspiration for a tagline that's a lot better than that one!

    Let's start with "Beauty on your doorstep" - which implies it's been brought to your client.

    Brings Styling to the comfort of your home [implying you do all the work and take the effort to get there]

    Styling where and when you need it.

    Styling brought to you.

    that'll do for a start. I'll see what Saul comes up with by way of inspirations and perhaps have another go. If you can add anything that'll give us a better idea of what they can expect when you get there it'd help too!
  • Posted by saul.dobney on 11/21/2013 at 6:35 AM Accepted
    "mobile makeup and hair business" - is that cosmetics and wigs for phones?

    Have Style Wherever You Are

    We Bring the Beauty Parlour To You

    Beautician Services At Home / Hair Flair At Home

    Stylists Who Visit

    Have Makeup. Will Travel

    Bringing the Salon To Your Living Room

    Private Personal Cosmetics Consultant
  • Posted by Jay Hamilton-Roth on 11/21/2013 at 8:16 AM Accepted
    What's your business name? Located where? Serving what specific type of clientele? Why would someone choose to hire your services?
  • Posted by Moriarty on 11/21/2013 at 8:51 AM Accepted
    The Stylish Visit [ flagrant abuse of other's postings by pinching their ideas ... thanks, Saul!]
    In-home Beauty Parlor [looks funny spelled that way to a European ... ]
    Make-up on wheels
  • Posted by Gary Bloomer on 11/21/2013 at 10:10 AM Accepted
    When it comes to tag lines I will state (and will continue to state) the positions I've taken on this forum for the last four and a half years. First: catchy is not a selling strategy—and second, for many small business owners, a tagline may not be necessary.

    Without sitting down and spending time with you as a business owner and looking at your business and your the needs of your ideal clients in detail, it is difficult to come up with a tag line that's tailored to your exact needs and that suits the desired outcomes of the people who are most likely to buy from you 9and who are therefore most likely to buy from your repeatedly over time.

    It is a mistake to shop for tag lines in any online environment in the same way one might shop for a pack of gum: taking the first pack that catches one's eye. The longer term value of your business is more important than either a quick fix or something that simply sounds good.

    Ideally, a tag line's role, (when or if it is necessary) is to first position the business or service provider as the logical first choice in its category, and to then condition the thinking of the ideal prospect (meaning, the person most likely to take action and therefore, the most likely to buy) so that the prospect sees themselves in the former in some way so that the two lines of thinking marry-up.

    Most tag lines don't do this because they either talk about the business over the needs of the buyer,
    or because they string together random, unrelated words that sound good (hence "catchy") but that in reality, add little of substance to the sustained visibility of the business in the market place.

    The beat of a pop song can be described as "catchy". So could a communicable disease. Neither of which (in the long term memories of most people) last long.

    Because you know your business, your clients, and the locality in which you'll provide your services better than anyone on this forum, you are the best equipped and the best positioned person to look at your needs, and, more importantly, to look at the exact needs of your ideal clients in order to successfully position yourself.

    At some point in the past someone has told you something about the way you made them feel (or, with luck, several people have told you this). In those testimonials—in those statements of validation—there are nuggets of positioning gold.

    What have people told you about your services and how the results you gave changed their lives? How have you made people feel? What confidence have you given people because of the service they received from you that in turn gave them a new sense of vitality? What feelings have you created, given, or passed on. Who have you touched, inspired, or motivated to go above and beyond simply because you gave them a new sense of style, hope, or a look they carried with style, grave, and verve? It's in these people's comments where you'll find your tag line, not on an online forum.
  • Posted by davisallentomas on 11/21/2013 at 1:36 PM Author
    ***---QUESTION UPDATE---***
    Thank you all for your responses! For some reason I do not see an edit button under my question so I am going to post a update as a comment in hopes you all see it.

    My mobile makeup & hair business is located in Toronto Canada ( I do travel to other provinces and world wide if I get the chance!) My clientele consist of Successful woman that can afford the luxury of having a makeup artist/hair stylist come on location.

    After reading a few responses, I guess "catchy" is not the right term- I want a memorable/powerful tagline. One that ppl will immediately associate with my business.

    Thanks again!
  • Posted by Moriarty on 11/21/2013 at 1:57 PM Member
    Wow! Now that is quite different from what I'd imagined. To anything I may say below by way of a tagline, if you can make it personal to you, the more powerful it will be. Gary's thoughts on references are words from my own mouth too. These show how you are perceived by those who hire you, and using their perceptions will bring you closer to them. After all, a tagline is the start of a relationship, not the conclusion of one.

    Bringing the best in beauty to you
    When you need the best, call me
    Enhancing your beauty, where and when you need it
    Excellence in enhancing your beauty.
    Call me when you need excellence.

    I'll leave it to Saul's genius to tidy them up if he'd be as kind. Remember that your "special something" will be very small. Like Glenn Miller's "Sound" - all it took was swapping a trumpet for a clarinet and that slight change in timbre was all it took to transform the ordinary into something special. Since the two instruments are both in b flat, there wasn't even any transposition needed. It was a one-for-one swap and that's literally all it took. It took years for Glenn Miller to discover that one slight change in arrangement. It was so simple, and he'd always had a clarinet player in the band, usually one of the sax ensemble. So it was staring him in the face all along ;-)

    Finally, may I applaud Gary's words; I did say "a tagline that's relevant to your business will turn the right heads" - and the more relevant it is, the better. The problem is that this is how you are perceived, rather than how you think of yourself. Meeting the two is usually a hard slog - and there are a good number of people who'd rather leave it at a tagline that suits their needs not those of their customers (ie. those perceiving the business). This latter course more than hints at a lack of communicative ability - but I'll leave it at that for now. This is not a forum dedicated to philosophy or semantics.
  • Posted by saul.dobney on 11/21/2013 at 2:00 PM Member
    I don't think taglines make a business and most taglines are pretty pointless and so not worth worrying about (there are lots of major corporations with awful stinky taglines). Unfortunately though taglines in one form or another pop up in unexpected places like the title page of a business plan, or in among competing ads where catching the eye has a value, or because you need a line on a promotion and it's more important to get it out there than agonising over getting it perfect.

    Fortunately, unlike names (or mission statements), the great thing about taglines is that you can try lots of them. If they're forgetable, it's no worse than not having one. If you get lucky, you find one that works. Until you find a good one, changing a tagline is rarely a problem - businesses evolve and repeat customers won't be buying because of a tagline.
  • Posted by saul.dobney on 11/21/2013 at 2:54 PM Member
    Your Look. Wherever you are.

    Perfectly You. On Location Beauty Stylist.

    Be You. Your Style. Your Place. Our Care.

    Call me. You're Worth It.

    When Style Matters We're There (For You)
  • Posted by DougM on 11/22/2013 at 9:18 AM Accepted
    Distinctive Style on the Go!
    Beauty on the Go!
    Custom Beauty....Delivered!
    Distinctive Style....Delivered!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)