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Social Media And Social Crm?

Posted by ssand4270 on 12/6/2013 at 10:13 AM ET 25 Points

Is Social Media Strategy and Social CRM (which itself is a strategy) the same? what are the similarities and the differences and why should companies move from social media strategy to social CRM ?
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  • Posted by Peter (henna gaijin) on 12/6/2013 at 5:21 PM Member
    I'd start by reading and understanding these definitions:
    https://en.wikipedia.org/wiki/Social_CRM
    https://en.wikipedia.org/wiki/Social_media_marketing

    Why move? Similar to non-social media move from marketing strategy to CRM. Marketing steategy is using a strategy to reach people, but doesn't have a great feedback loop of how well that marketing is working. CRM is that feedback loop.
  • Posted by Gary Bloomer on 12/6/2013 at 6:53 PM Accepted
    No. They are not the same. Forget about a social media strategy. Focus on making connections,
    giving value, offering great content, and building a following by making your free stuff better than
    other people's premium material.
  • Posted by ssand4270 on 12/9/2013 at 7:22 AM Author
    Gary Bloomer: Isn't "offering great content, making connections, giving value" all itself makes "social media strategy????
  • Posted by ssand4270 on 12/9/2013 at 1:14 PM Author
    Gary Bloomer: Isn't "offering great content, making connections, giving value" all itself makes "social media strategy????

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