Question

Topic: Taglines/Names

Need Tag Line For Specialty Nursery/ Floral Business

Posted by stonegategardensma on 1/22/2014 at 1:39 PM ET 250 Points
Stonegate Gardens is the name of the company. It's a specialty nursery/garden center/landscaping/hardscaping/home decoration/retail/floral studio. Stonegate is set on 5 acres in historic Lincoln, Massachusetts. Our property includes beautifully crafted post and beam buildings with stonework and grand fireplaces. Now, imagine sprinkling high caliper trees, specialty conifers, rose bushes, and unique annuals and perennials throughout... It really is a beautiful place to work.

Our old tag line was " A gardener's paradise" , but now that we want to begin promoting our floral business for retail, weddings and events, I need to come up with a tag line that relates to that as well. I need a tag line that sums up all of our services.

Beauty
Quality
Hand crafted
Design
etc. etc... .

Any suggestions are much, much appreciated!
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RESPONSES

  • Posted by Mike Steffes on 1/22/2014 at 4:02 PM Member
    That's a big load for one tag line to shoulder.
    Could you consider an image in a logo spot? Show your landscaping or home decorating prowess along with a smiling model holding a gorgeous floral arrangement.This, with the line below, would include most of your points and maintain some linkage to your history while showcasing your growth-

    Stonegate Gardens
    "Handcrafted beauty from paradise"
  • Posted by Jay Hamilton-Roth on 1/22/2014 at 7:03 PM Member
    Could you evolve your existing tagline to: "A gardener's paradise for home, business, and events"?
  • Posted by mgoodman on 1/22/2014 at 9:00 PM Moderator
    It's too bad the current tagline includes "garden" because it's redundant to the name. This may give you an opportunity to use the tagline to communicate an emotional end-benefit that applies to the whole business.

    What is that emotional benefit? How do your satisfied customers FEEL about what they get from Stonegate Gardens. Is that the same way your new customers will feel? If not, then a single tagline could be confusing or so generic as to be meaningless.

    This is a serious positioning issue. Don't minimize its importance.
  • Posted by Moriarty on 1/23/2014 at 5:07 AM Accepted
    You can say a lot with a tagline - only you have to get clever and use words that imply things that build an atmosphere. You're Stonegate Gardens - and that ain't goina' change any time soon - so we need to work with this not against it.

    Plus it's a lovely image that would make a stunning logo with flowers in and around it in some way.

    Now your tagline needs to express the quality of what you do. This is where the copywriters get their boots dirty, because it's not just telling you what you should do. We're in it with you.

    So: here goes -

    Crafted floral elegance [okay! I'm warming up, all right?]
    Elegance in flowers
    Floral elegance

    Only you're selling flowers for events and crafts for visitors? In which case we need to allude ot what your visitors or purchasers get. Elegance seems to me to encompass this.

    For elegance
    The elegant alternative

    or something like that. Let me know what you think. I can mangle anything ;-)
  • Posted by saul.dobney on 1/23/2014 at 5:21 AM Member
    Make a Floral Paradise

    Beautiful Gardens and Stunning Bouquets

    A little bit of paradise in your life
  • Posted by stonegategardensma on 1/23/2014 at 10:17 AM Author
    The owner also thought to suggest, "Where relationships grow" emphasizing that, although we are a business, we have loyal and long term clients that we've developed relationships with. We're a small enough place where staff members and customers know each other's names.

    Any feedback is very helpful! This is a great forum!

  • Posted by stonegategardensma on 1/30/2014 at 12:00 PM Author
    I'm accepting the response of Moriarty because it got my juices flowing. I have narrowed it down to:
    "The Foundation of Great Design" and "Great Design, Set in Stone"

    Thank you to all those that participated!
  • Posted by Moriarty on 1/30/2014 at 2:46 PM Member
    Gosh, thankyou! I hope it all goes well.
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