Know-How Exchange : Taglines/Names

I would suggest you to get in touch with professional graphic design agency in your area. Other than agency, you have options of hiring freelancer or creating in-house design department depending on your requirement and investment. What you mentioned above are important parts of your brand. These things are not replacement for your product quality. Major strength of your brand will depend on your product quality and its appeal to target customer. Still, these things will have added benefit if done well. Don't go for cheap designs. It will affect first impression of your brand. It's same like what to wear in marriage ceremony! You can choose to wear cheap clothes. Though your impression will depend on your personality, cheap clothes will damage your first impression.
Thank you.

You definitely need professional help.

You can check the profiles of top experts on this forum and see if you can find the right person. Or let us know where you're located and perhaps someone will raise their hand.

All marketing ought to be directed by the people you (intend) to serve. A professional marketer is only someone who understands these things a little better - that does not mean you can't. More importantly, the things you do will in no small part determine what your best customers will look like - the only problem is to see your business as your customers see you.

So: a few questions for you that should clarify the issue.

1) You know what your specialism is (you are an engineer!) - and to be in this business implies that you have some experience in it already in some way or other. That means you've dealt with clients - and which of these have been satisfied. What have they said about you (even if it was when working for someone else or for this firm - the answers will have a degree of commonality).

2) Why would they come ot you and not someone else - location, abilities, your flexibility or simply that your expertise can't be gotten for 1000kms! Whatever it is, you need to express this to the people who might need you now or in the future - and also to tell people who don't need you where they may find what they do need.

If you can get your head around that little lot, you should have 3/4 of a decent marketing plan. Your logo should reflect the things you do best in a simple graphical manner. All your website copy and advertising materials can allude to the points that answer the questions above.

Most important of all is your advertising addresses problems that your clients face.

The other thing is to ASK the questions your prospective clients pose when searching online. Most websites answer these questions - and all the search engine can do is find "the best match" to the search query. Thus "I want clean air" returns you "clean air" and "I want" - but no answers! Thus ask their question, flesh it out and then answer it - because this way someone who doesn't know the answer will be able to find you ;-)

That'll do for now, if you have any thoughts, questions or objections, please state them here and I will happily respond.

One further thought: start your advertising in a modest way and make sure it works. It's all too easy to splash $10,000,000 on a TV advert and receive $10,000 in sales from it. Start by advertising with $1000 and make sure it brings you $1500 in work. Even if it doesn't to start with, at least it's not going to break the bank when it doesn't work - and finding out what does work will bring you big returns in the long run.

And don't forget to have some kind of newsletter on your website that is prominently displayed. That will bring you sales year after year.

It would help to know what's the company's name. Then we could deduce the initials. And then to know who you plan to sell to (eg businesses, utilities, government, consumers).

eg:
Spill and population clean up services
Pollution prevention consultants
Air and water filtration systems
Emergency pollution control specialists
Leak and particulate monitoring and prevention