Know-How Exchange : Taglines/Names

An observation - the most common pronoun in your question is 'I'. If clients have glazed over eyes, perhaps you're not asking enough about 'you' and getting your clients to share their dreams.

"[...] all I see is 'glazed over eyes'" A sign of talking about yourself too much.
"[...] I believe in myself and my service" Good, now convince your customer. Listening with empathy rather than sympathy probably puts you on a stronger footing to help solve their problems.

Simply Staged to Sell
"I listen...and solve your problems."

You are making the assumption that because you have been through some issues in your life you know what someone else is going through. But each person feels that his or her problems are unique; it's the first time they've faced these issues. So perhaps it's time to DEMONSTRATE your empathy by asking, and genuinely listening to, what's on the minds of the individuals in your audience.

If you are committed to speaking to larger groups of prospective clients, talk about the specific problems you faced on behalf of previous clients and how you solved those problems. Be sure to let them know how your solution worked out for the client, including the emotional payoff. Tell stories that invite the audience to identify with the people in the stories, so the message becomes theirs. (Use best practices for storytelling, of course.)

Your personal story can be a turn-off to people. Better to listen than talk. Deal with the issues that are important to them, not the ones you faced (even if they are similar). And stories about how you solved another client's problem are always better than those about your own personal situation.

Ultimately, you're in a business of staging homes for maximal profit (or quicker sale). While the reasons for people wanting to sell are many, ultimately it comes down to just a few key questions: 1) is staging "worth my money/time"? 2) can I do it myself? and 3) why should I hire your services? They might not want your empathy, but they likely do want your professional expertise.

If you can answer these 3 questions, you're likely to provide us with a wealth of deeper understanding about your special staging "gifts".

Hmm ... "Whenever I speak, all I see is "glazed over eyes" . A certain clue that I am either losing my audience, or they just aren’t interested. " - now I can engage a complete stranger in under 60 seconds. It's a sort of party trick, let's say. Anyway, when I'm out and about and for any reason I stop to chat, I rustle up my trick and we're usually chatting away merrily. Usually about something that interests them - that's fine because I'm interested in just about anything. Especially if someone's interested in it too (which kinda helps the conversation along ... ) You can see that I share your "I want to be able to say that there is no exercise better for my heart, than reaching out and helping others." :-)

However the only time this doesn't work ... is when they can't (or won't) engage. I find this especially in groups aimed at "emotional intelligence" (which is supposed to enhance engagement and other things).

Never mind that.

I do have one hint for you though, and it's not that hard to do. When you're speaking, allude to something but never mention it. This works an absolute treat with landing pages (my biz) and I reckon to get at least a 30% conversion on these.

But you're doing this live? I'd like to ask you how you're getting your clients - because some of them don't sound the kind who'd hire anybody. They just want the freebie and turn you out the back door. If you have a series of emails - make sure one has two punctuation errors and a grammatical error. Or the other way around, but for getting rid of bad clients, it works like magic. Because if your advertising's done online you can work out where they came from ... and you can stop 'em.

Now: your target audience (and well done for sorting one out, you'd be amazed at how many daren't think of it ... ) "people downsizing and moving forward. Widows, Widowers, people in transition,& seniors."

So rather than speak of houses and staging ... think "result" - what do these people want? They want to cast off a house that's probably too big (and the attendant memories if a loved one has passed away) to make things anew.

"Helping you find new pastures"
"A smaller, more convenient future" [not quite - but it's a try]
"Guiding you to your chosen future" [that's a little better]
"Helping you to a smaller, neater future" [wordy]

I'll leave it at that for now, please feel free to mix 'n' match if you think they're anywhere close. Otherwise, please add some details and I can give it another go.

And I speak a lot about me too ...

I am a little confused. You offer home staging business, but are you approaching people who haven't decided to sell yet and try to talk them into downsizing? I think that might be the wrong direction. And maybe this is why people's eyes are glazing over.

Do the people selling their property usually contact a stager? My understanding is that most people when they look to buy or sell work with a realtor. That realtor then may suggest that they use a home stager.

If this is the case, the people you should be approaching about your business are the realtors. Yoiu want to get on their list of preferred vendors.

On names and tag lines - I believe your name effectively says what you do. Not sure a tag line will add much to this.

Making your transition easier with experience