Know-How Exchange : Student Questions

Hi everyone!

I'm currently trying to write up my first draft dissertation proposal and the more articles I read the harder it is to decide on a topic. I want something that is valuable to the industry and that will aid in finding employment once I graduate. My background is Psychology so marketing is still very new for me.

Looking through job adverts, online/ social media marketing are a boom… it's an interesting area but it's been done to death and I feel it's just a current means to an end, today its social media, next year it'll be something else.

I was therefore thinking about something along the lines of Branding. Maybe: Brand loyalty / love and what makes customers return.

But how can I go about it in a creative way? With my background in Psychology I could focus on the emotional aspect… what makes brands memorable… what makes them stand out/ shock/ connect emotionally with consumers… and keep them coming back for more. Also recent trends such as Brands using technology as a social enabler (such as the coca cola share happiness campaign or Burberry kisses)

But how could this translate into a working thesis topic and research questions?

I'd appreciate any feedback on how best to merge what i've mentioned or any alternative suggestions.

Thanks!