Question

Topic: Taglines/Names

Tagline Needed For A Special Events Venue

Posted by mysticalweddings on 3/17/2014 at 4:45 PM ET 250 Points
I am looking for an elegant tag line for a beautiful venue that is sitting on 36 acres of land. We will offer space for weddings, special events, conferences, meetings and more… It's a one stop shop with the possibility to have inside and outside events, beautifully landscaped land and has the capacity of holding 1000 people at any given time.

Hope you can help create a tag line that will match this hidden gem.
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RESPONSES

  • Posted on 3/17/2014 at 4:56 PM Accepted
    What's the name of this beautiful venue? Where is it located?

    Can you set some priorities among your various target audiences ... or are they all about equal? It would be good if we can be specific to one audience.
  • Posted by mysticalweddings on 3/17/2014 at 5:38 PM Author
    Halton Hills Place is the name of the venue...it's located in Halto Hill, Ontario, Canada and the majority of the target market will be couples getting married.
  • Posted on 3/17/2014 at 5:41 PM Moderator
    For Your Memorable Event

    For an Event to Remember

    Special Events Happen Here

    True North Event Center
  • Posted by mysticalweddings on 3/17/2014 at 5:44 PM Author
    Those are good...but we're looking for something a little more creative and inviting
  • Posted by Gary Bloomer on 3/17/2014 at 6:59 PM Accepted
    You're looking for something "a little more creative and inviting"?

    It would help if you could explain what you mean by "creative" and "inviting", as each term could be construed as being a tad vague.

    Why do you think you need a tag line?

    A quick search on Google suggests effort invested into a functioning website and some kind of
    image redevelopment might serve you better than a tag line regardless of how inviting or creative it is.
  • Posted by mysticalweddings on 3/17/2014 at 7:24 PM Author
    I personally...think we could do without one but my clients are in favour of having one
  • Posted on 3/17/2014 at 8:20 PM Moderator
    It's your responsibility to explain to your clients what the role of a tagline should be. "That's what the client wants" is probably the lamest excuse in the book. It suggests that the consultant/expert is just out to take the client's money, not to give great advice.

    You might want to re-think your role in the relationship.

    And Gary's right to question the importance of "creative and inviting," especially for a business that has a name that doesn't communicate a thing about what that business does or why anyone might want to consider it.

    Here's an offer: I will come to Toronto and talk to the client for you, explaining what they should be trying to accomplish in order to establish their positioning with the target audience. No fee. Just pay travel expenses from the New York City area.
  • Posted by Gary Bloomer on 3/17/2014 at 8:52 PM Member
    My advice is simple: take Michael up on his offer.
  • Posted by Jay Hamilton-Roth on 3/17/2014 at 9:52 PM Accepted
    (Aside: it looks like the venue has PR issues with a bankruptcy filing in 2013, and a nice tagline alone isn't going to calm those with future rental concerns.)
  • Posted by mysticalweddings on 3/18/2014 at 12:41 AM Author
    Thanks everyone for your two cents…I didn't realize this forum was going to be a negative experience…I think I'll handle this on my own… I don't need to be judged by people who don't even know me… and by the way mgoodman…for your information…what started off as clients has now turned into a partnership…all I asked for was a few ideas for a tag line…not to be preached to.

    Good luck in life!
  • Posted by saul.dobney on 3/18/2014 at 5:44 AM Accepted
    Halton Hills Place

    - palace of dreams

    - the landscape of love

    - a step away from the everyday

    - a haven for special events
  • Posted by Gary Bloomer on 3/18/2014 at 6:32 AM Member
    Given the amount of negative PR about the venue in question it might be worthwhile to reel in (and to reassess) attitudes about negative experiences. Whether you're a co-owner or part of a buy out or whatever, the couples who lost money to this venue last year and the negative press the situation generated is something that needs far more attention than any new tag line will afford.
  • Posted on 3/18/2014 at 10:30 AM Moderator
    Mystical…

    I’m sorry you are finding this a negative experience. It was certainly not my intention to alienate you.

    A quick recap:

    I offered 3 or 4 tagline suggestions. You responded with, “Those are good...but we're looking for something a little more creative and inviting.”

    When Gary asked about the need for a tagline at all, you responded, “I personally...think we could do without one but my clients are in favour of having one.”

    That signaled to me that you were having a problem explaining the marketing role of a tagline to your client. That’s why I volunteered to help. (I’ve been dealing with issues like this for years.)

    It’s fine if you don’t want the help, and it’s even OK that you misrepresented your relationship to “the client.” Please don’t let these sour you on this forum and the value we can bring.

    You now have four more tagline ideas from saul.dobney. Maybe one of those will strike you as “more creative and inviting.”

    Good luck to you as well.
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