Question

Topic: Taglines/Names

Name & Tagline For Printing And Packaging Company

Posted by DEEPANSHUSUNEJA on 3/24/2014 at 4:50 AM ET 250 Points
we are starting a company who deals in all kinds of printing and packaging. we have been into the wedding cards and customized invitations for the last 32 years. we would like to have a brand name for the printing and packaging company which is unique modern and which has an attractive tagline too.
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  • Posted by saul.dobney on 3/24/2014 at 5:56 AM Accepted
    For printing and packaging, you're switching from selling to consumers (wedding cards) to selling B2B. The most important factors will be your reputation and your ability to deliver so you don't need a fancy name. You'll also have to focus on your USP - is this high quality reprographics? On-time delivery? Ability to handle large volumes? Ability to customise and flexibility? Short lead times?

    {Your location/Your name} Printing and Packaging - Quality printing, on-time, on-budget, guaranteed.
  • Posted by DEEPANSHUSUNEJA on 3/24/2014 at 6:31 AM Author
    Sit thanks a lot fr ur valuable insight for my query. I would request your help on designing the company core values( which abbreviates to our surname) Using our surname " suneja" which is a brand name so that we can say suneja gauranteed or something of tat sort our punch line
  • Posted by corinne.aycock on 3/24/2014 at 8:44 AM Accepted
    How about...

    Print & Parcel Boutique
    Tackling simple to complex printing and shipping projects at affordable prices
  • Posted on 3/24/2014 at 3:30 PM Accepted
    Who exactly will be your target audience for this new business? Where? What makes you different from, and better than, your competition? Why would someone want to buy from you instead of a company that's been in the packaging and printing business for years? Are there any lessons from your card business that make you better at packaging or at "all kinds of printing?"
  • Posted by DEEPANSHUSUNEJA on 3/30/2014 at 2:00 PM Author
    Dear Sir,

    Our target customers would be corporates and make and SME industries.

    Would request inputs on how we should position our company.?
  • Posted by Gary Bloomer on 3/30/2014 at 2:20 PM Accepted
    suneja"

    SUNEJA: Service. Understanding. Needs. Experience. Joy. Awesomeness.

    Tell clients (and then show them through testimonials and by examples that CANNOT be faulted) the value of your service, the understanding you have of their needs, the experience you offer, the joy you feel of fulfilling their expectations, and the awesome results you create that keep people coming back again and again.

  • Posted by DEEPANSHUSUNEJA on 3/31/2014 at 11:35 PM Author
    The elongation of suneja done is nice but am unable to figure out how to use it.

    Request ur help on the same sir or Can we make suneja as core value, like s- simple, u - unique etc and den we explain what do we mean with each of these words.
  • Posted by Gary Bloomer on 4/1/2014 at 7:36 AM Member
    You know your business FAR better than I do. Read my last post again: it gives you all the elements you need. Look at ways in which to apply them, then plug them in and press "GO!"
  • Posted by Jay Hamilton-Roth on 4/1/2014 at 8:50 AM Accepted
    Your prospective clients don't care about your core values. They care about what you can do to solve their challenges. To position your company, don't start with a name. Start with your specialness - what can you do that others can't/won't to a specific group of people? From that, develop a name that's on-target, rather than looking for a modern name that hopes to appeal to people.
  • Posted by tcgren on 4/9/2014 at 12:34 AM Accepted
    If you're quick, start with 'Zippy"
    If you minimize confusion, consider "EZ" or "Easy"
    If you are upscale, use "Luxury"

    As Jay suggests, focus first on what matters and then tailor the name to what you are going to solution. But without a mission or vision, it's going to be difficult to throw out a list of names to find what you want to convey.
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