Question

Topic: Taglines/Names

Tagline For A Boutique

Posted by shirnette on 5/4/2014 at 5:19 PM ET 65 Points
Hi, I am about to start up a boutique which caters for fashionably professional women . Any ideas that I could add to my brainstorming list? The boutique is named "Audacious Fashions". Thanks.
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RESPONSES

  • Posted on 5/4/2014 at 8:01 PM Accepted
    Where? Online or bricks-and-mortar? Can you be more specific about your target audience? Where do they shop now? How do they learn about new retail options?

    What makes your boutique different from, and better than, other boutiques? How will your target audience know you exist? Do you have a marketing plan?

    What do you want the tagline to communicate? And why do you want a tagline? Don't you think your name communicates what you offer?
  • Posted by kimberleypetty on 5/4/2014 at 8:05 PM Accepted
    Quick questions:
    -where abouts are you located? country/region. Certain areas have very different perceptions/targeting methods.
    -What's your price range? as a boutique I assume you're aiming for the higher end of the market? Not discount clothing?
    -Also assume it's for your typical sizing. no plus size etc.
    -What age group? 'fashionable professional women' can come from 17 to over 60.


    Audacious Fashions: (bunch of random ideas that might spark something for your brainstorming)
    - Be the woman you want to be
    - Bold. Brains. Beautiful.
    - Highlights
    - Office wear you feel good in
    - Corporate attire
    - Conservative Vivacity
    - Light from within
    - Sassy. Sexy. Smart.
    - Business for he bodacious
    - Another step on the ladder
    - Certified style
    - Expertly elegant
    - Erudite panache
    - Expert Grace
    - Linked INstyle
    - Cheeky Class
    - In the (k)now
    - Pretty productivity
  • Posted by shirnette on 5/4/2014 at 9:04 PM Author
    Hi Kimberlypetty, thank you for your response. I am located in the Caribbean region. My target group, as you correctly assumed is the higher end (attorneys, managers, CEO) no discount clothing. But I am also including the plus size group as well, as this seem to be a market with potential- if marketed analysed accurately. My initial business name actually was "Burvy" (combination of beautiful and curvy) but I was unable to secure it. But I really like your suggestions. Being a tremendous help>
  • Posted by tcgren on 5/5/2014 at 9:22 AM Accepted
    Since your business name is generic to gender (although more likely to be assumed for female fashions) and style, you would be prudent to ensure the tagline describes a bit of what you target and provide.

    Stylish Attire for the Professional Woman

    As a caution, the definition for "Audacious" is "extremely bold or daring; recklessly brave; fearless: an audacious explorer". You might want to re-think the name as it might conflict the brand with the clientele you are trying to target: professional working woman. UNLESS you strongly tie it into the message:

    Where Professional Working Women can still be Boldly Stylish
  • Posted by shirnette.samuel.charles on 5/25/2014 at 4:39 PM Member
    Hi Everyone,

    I apologize for my silence during this forum due to me being pre-occupied with my little project. A big "Thank you" to all who took time to participate. I am thankful for your insightful contributions; all well received. They certainly gave my direction more clarity.


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