Question

Topic: Taglines/Names

Need Help To Create Tagline For Health Store

Posted by ren_asy on 5/16/2014 at 3:52 AM ET 250 Points
Our online store sells small unique medical devices that are not normally found locally.

We also have some health supplement imported from overseas.

Target customers are middle class working and tech savvy groups.

Main stand out point we would like to convey is we provide solutions that are unique, different and trendy.

Thanks heaps!
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RESPONSES

  • Posted by saul.dobney on 5/16/2014 at 5:57 AM Accepted
    Since you're selling unique devices most people will come to you via search for a particular condition or particular device or looking for particular advice so I'm not sure what a tagline would help with - it's not really a browse category.

    Speciality Healthcare Solutions

    Specialist Medical Devices

    New Ways to Think About Health
  • Posted by ren_asy on 5/16/2014 at 7:35 AM Author
    Hi Saul.dobney, thanks for pointing that out. We would sort of be classified as a pharmacy online store but unlike conventional ones we offer more which are things I mentioned before.
    We are thinking of a tagline that reiterate that we are unconventional.

    Sorry I'm kind of a newbie.
    Thanks for the suggestions!
  • Posted by Jay Hamilton-Roth on 5/16/2014 at 8:57 AM Accepted
    What's the name of your store?
  • Posted by ren_asy on 5/16/2014 at 9:10 AM Author
    The Health Hub.
  • Posted on 5/16/2014 at 1:18 PM Accepted
    You may need a landing path strategy more than a tagline. Having unique items is not a benefit to your target audience. Nobody searches for "unique health items." They search for the problem they are trying to solve. That's where you want to be.

    "The Health Hub" is OK for a corporate name, but you need to focus on what your target audiences want and need, not on the "common denominator" that you've decided will define your mission.
  • Posted by Gary Bloomer on 5/16/2014 at 7:41 PM Accepted
    What is "trendy" about a medical device?
  • Posted on 5/17/2014 at 3:33 PM Accepted
    Go for something that is long lasting. Using Specialist or Experts may backfire in case of adversities. Also, as a marketer you need to see the long term vision of things. Go for something that is timeless.

    I would suggest taking a moderate route with modesty as the approach. Something as YOUR HEALTH PARTNER or WE KNOW HEALTH IS IMPORTANT approaches can take your brand to the next level with advertising.

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