Question

Topic: Taglines/Names

Can Your Tagline Also Be The Name Of Your Event

Posted by Anonymous on 6/12/2014 at 1:13 PM ET 250 Points
We need a name for a fundraising event for Blue Engine, an organization in New York city that places teaching assistants in public schools, we call them BETAs (blue Engine teaching assistants).
Our tagline is Education Accelerated. Is it okay to also use that tag as the name for our gala fundraiser coming up in october? If not we need a name for this event that is better than "Blue Engine's Fall Gala."
We would like something catchy and unique, like echoing green's "Big Bold Gala" or Goods for good's "Gala for Good"
I was thinking "education accelerated" or "education accelerated gala" but education accelerated is our tag and didnt know if that would be confusing. I also like, "start the change gala" or something about changing the face of education, maybe "education innovation gala?" I am not really sure, tags are't really my thing, and I need a a few good ideas to float by my team... basically a name that sounds like a tag :) This will become an annual fundraiser but the event itself will take on different forms (this year it is a premiere of a documentary short film that Time Inc produced about our organization. Next year it may be a dinner, or a speaker series... we like to change it up, but I want to give it a name that is compelling and exciting that we can use every year to remind people of this really cool, different and fun fundraiser that we put together,
Thanks... Please let me know if you need more info, you can also find us at www.blueengine.org
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RESPONSES

  • Posted by Peter (henna gaijin) on 6/12/2014 at 2:18 PM Accepted
    Yes, you can use your organization's tag line as the event's name.

    There are no specific rules, as in laws, that you need to follow on using tag lines as names. There are guidelines about having names and taglines and how you use them will benefit or not your organization, but not laws. So what you need to consider is what you asked - would people gt confused by the name of the event being the tagline. We here probably can;t answer that, as there is a lot of info we would need, but I suspect that using the organization's tag line as part of the event name actually would bring the two closer together.
  • Posted by Jay Hamilton-Roth on 6/12/2014 at 5:09 PM Accepted
    It would likely help to add the word "Gala" to the tagline to help clarify what you're referring to. But ultimately, it sounds like you're choosing the tagline since no one has a better suggestion. If you're looking for a gala-type name, then it'd help us to better understand: who you want to attend the gala, why they'd care about your mission, how many people you're hoping to attend, and what level of fanciness (black tie? sandwiches? potluck?).
  • Posted by mgoodman on 6/12/2014 at 5:12 PM Accepted
    I don't see any reason why you can't. or shouldn't, use the organization's name (plus "Gala") as the name of the event. In fact, it would probably be less confusing than if you picked a different name.
  • Posted by saul.dobney on 6/13/2014 at 3:18 AM Accepted
    There is no reason not to use the tagline as the event name, but I'd add the word Gala so as to avoid confusion in the long run - otherwise there is a faint risk the tagline just reminds people of the event.
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