Question

Topic: Taglines/Names

Grade Aaa Hair Extentsion Supplier

Posted by mslena on 6/12/2014 at 4:23 PM ET 125 Points
Hi I recently launched online boutique selling human hair weaving extensions. My business is Haute Hair Boutique
I'm in the process of creating a tagline for cards and flyers. I need a creative and catching tagline for product that is high end,premium quality and top of the line.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/12/2014 at 5:12 PM Member
    You've told us about your product. Now can you tell us more about your target audience: who they are, why they buy extensions, why they'd buy from YOU, their income level, where they live, etc.?
  • Posted by mslena on 6/12/2014 at 5:31 PM Author
    Women from all walks of life, working girl to fashionista glamour girls. I provide the great quality extensions at affordable cost making it fit every divas budget!
  • Posted on 6/12/2014 at 8:22 PM Moderator
    Your stated target audience is way too broad. There are billions of people who meet those specs, and you can't possibly hope to reach and serve them all. You would be well advised to narrow your focus considerably -- geographically, psychographically and demographically.

    This isn't about the products or their quality or how affordable they are or are not. It's about your primary target audience and the unique benefit they expect when they buy from you.

    Tell us about THEM.
  • Posted by saul.dobney on 6/13/2014 at 3:15 AM Accepted
    The key thing with who are you targeting, is that messages have to resonate with the why of the customers purchase. A fashionista glamour girl may want extensions for partying, ease of changing style, doing something daring. For someone more everyday it might be as a treat, something to perk up her day, or looking to refine her style. Different women, different messages.

    The hair extensions you long for

    Hair flair - the longer look now!

    Extensions without pretentions

    Rappunzle it!
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