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Topic: Student Questions

Problem In Finding A Marketing Topic For My Thesis

Posted by Anonymous on 6/28/2014 at 4:08 AM ET 250 Points
I am interested in Green Marketing. But green marketing itself is broad. But I was wondering if anybody has any ideas for this one? Or maybe additional topics?
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  • Posted by Gary Bloomer on 6/28/2014 at 9:36 AM Accepted
    Recycled paper products and the print industry: costs, savings, environmental impact, customer appeal.

    Sustainable marketing for coffee growers: the future of fair trade coffee.

    Water pollution and safe drinking water: how not-for-profits and NGOs can make better use of marketing to raise awareness and generate funding.

    Eco friendly vehicles: how marketing is changing the way companies and customers look at energy efficient and non-emission ground transportation.
  • Posted by Jay Hamilton-Roth on 6/28/2014 at 10:31 AM Accepted
    ROI of Green Marketing
    Shades of Green Marketing
    Green Washing vs. Green Marketing ROI
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