Question

Topic: Student Questions

Help Me Out To Form My Dissertation Topic

Posted by Anonymous on 7/14/2014 at 4:05 AM ET 25 Points
Hello everyone,
I have decided to take internet marketing topic for my thesis, but i am little bit confuse about two things,
1)Internet marketing strategy and its implication, through this, i will make an analysis of website and then ask consumers(age group 18-35)for review those website.

2)Options those are available in the communication mix for increasing visitors to websites(e.g. SEO,Online PR,e-mail marketing,viral marketing)

Now, i am confuse between these, what should i do if i choose option 1 or option 2. How can I form the topic name???? please help me.
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RESPONSES

  • Posted by telemoxie on 7/14/2014 at 7:41 AM Accepted
    your topics are too broad. I think you need to get much more specific about the industries you will target and the discrete measurements and metrics you'll use for analysis. There are a number of metrics in regular use, e.g. page views. I am not an expert in Web metrics. However, I would recommend that you use established and proven industry standard metrics rather than your opinion about a website or the survey results from a limited number of random people.
  • Posted on 7/14/2014 at 10:52 AM Author
    In internet marketing strategies, if i take online shopping websites which sell only books or take multiple stuff online shopping websites , in that only one product is selected then ???
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