Question

Topic: Taglines/Names

Suitable Tagline For A New Shoe Brand

Posted by kanchanw on 7/22/2014 at 11:16 PM ET 125 Points
We are planning to launch a new designer ladies shoe brand for the local market. Looking for a suitable/catchy tagline.

Appreciate your creative assistance


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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/23/2014 at 12:55 AM Accepted
    Where's the "local market". What age women? What income level? What's the name of the brand? What do you want the tagline to convey?
  • Posted by kanchanw on 7/23/2014 at 1:20 AM Author
    The product will be sold in Sri Lanka. Open to all income groups. It will be prized starting from 25 USD. The brand name goes as Avara.

    The tagline should convey, that the product represent class /elegance & quality

    Thank you for responding
  • Posted by Gary Bloomer on 7/23/2014 at 6:16 AM Accepted
    Tag lines do not need to be catchy. They need to be relevant. Describe your ideal buyer in detail.
  • Posted by mgoodman on 7/23/2014 at 10:22 AM Accepted
    Have you spoken with the women in your target audience to see what they look for when they are buying shoes? What words do they use when describing their thinking process? What are they feeling? What are the emotional components of their thoughts?
  • Posted by kanchanw on 7/24/2014 at 12:27 AM Author
    Self-contained females (Professional –Single or married / Self-employed /Entrepreneurs – Single or married ) age above 18 would be the target market.

    The thinking when it comes to purchasing is, most of them like shoes that have an unusual design, choice of color, trend, comfort & durability.
  • Posted by lwredell on 7/24/2014 at 12:54 AM Accepted
    Avara
    When you need to get where you're going in style.
    They'll know you've arrived.
    Take a stand.
    A foot in the door - take notice.
  • Posted by kanchanw on 7/24/2014 at 2:07 AM Author
    Below are some other suggestions came from my team

    Simply more…..
    Look like a million dollars
    Step out in style
    Cut a dash

    What do you think?
  • Posted by kanchanw on 7/30/2014 at 10:55 PM Author
    Dear All,

    Thank you for taking your time to share your Valuable insights.Your support is much appreciated

    Cheers.
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