Know-How Exchange : Taglines/Names

This is so backward. The name and tagline should work together to communicate the positioning, and the logo should support the positioning graphically. So now you have a logo that doesn't mean anything to your target audience (it's just 3 random letters), and you haven't told us who the target audience is, where they live, or what you want the name-tagline to communicate!

I don't think you are ready for a tagline unless you understand what it's supposed to do for you. Are you stuck with that logo? How about the name? Why are you rebranding?

You "don't want the word training or seminars in the tagline"? Think about your clients for a moment, then regroup.

Whenever and Wherever You Need Knowledge

Sharing Skills and Expertise

Growth through Business Education

Developing People who Develop Businesses

mgoodman is 100% correct, as typical. You have the process backwards.

Hi

I agree with the comments above on how weird it is not having in the tagline some kind of explanation of the logo letters.

Just imagine the thoughts of whoever reads it:
..NST (hmm... maybe they sell drinks as Nestea)
... Skills & Knowlege in your Hand (what kind of skills?
... I wonder then what NST means. National Soccer Team?

Humour apart, I understand that a logo and the tagline are team players whose play leaves no place for misunderstanding or doubts. If you do not explain what´s NSL I think you have a weak start at your potential customer´s eyes.

Anyway. My suggestions:

NST
Reachable Knowledge

NST
Knowledge & Skills in Action


Best regards,
Alberto
Spain