Question

Topic: Taglines/Names

Home Heatlh Care

Posted by lovethesurf on 3/3/2015 at 7:52 PM ET 125 Points
Trying to come up with a great name for a new home health care business. We will be in palm beach county florida...and like the tag line Quality Care, compassion and comfort at home but need a name...Helpp!
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RESPONSES

  • Posted by mgoodman on 3/3/2015 at 8:29 PM Accepted
    So let's hear what your primary target audience says about their needs and the criteria they use for selecting a home health care service. We need to "bake" the core message into the name (and tagline).

    And while you didn't ask, the tagline you like is too long and hard to remember/recall. It has 7 words and 12 syllables. That's a real mouthful.

    Can you take "Quality Care" and make it the name, followed by a tagline "Compassion and Comfort at Home?" (Or even "Palm Beach Quality Care" would work as a name.)


    P.S. What YOU like isn't really important in this context. You want a name and tagline that will be meaningful to your target audience. Nothing else much matters. This is business, right?

  • Posted by Shelley Ryan on 3/23/2015 at 7:21 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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