Question

Topic: Taglines/Names

Name & Tagline For A Group Trip

Posted by Anonymous on 7/4/2015 at 10:46 PM ET 125 Points
I'm a travel agent and I'm working on a flyer for a group trip. I need a catchy title and tagline. It's a group trip to Jamaica. I want it to sound fun and inviting. For example, I saw one flyer that had 50 Shades of Play; but I don't want to use that because it's a fellow agent.
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  • Posted by mgoodman on 7/5/2015 at 12:24 AM Moderator
    Who is your primary target audience? Where? Why would they be interested in Jamaica as a destination? Why a group trip?
  • Posted on 7/5/2015 at 1:47 AM Author
    I have two target audiences. (1) Couples (2) Girlfriends Getaway. Jamaica is a little over 3 hours which is a non-stop flight which makes it easy to get to. Jamaica is my niche area and I have several contacts there to help me make this more of a special event. I have several people interested in Jamaica; but wanted to expand it to allow more. I specialize in groups and I'm trying to branch out into annual group trips.
  • Posted by Gary Bloomer on 7/5/2015 at 10:48 AM Member
    "I need a catchy title and tagline." No, you don't. You need something that's compelling and relevant enough to attract and hold the attention of your specific audiences.

    "Catchy" is no more an effective sales strategy than pricing is. You must message to people's compulsions, dreams, desires, and imaginations. NONE of this has anything to do with being "catchy", any more than a trip to Jamaica has anything to do with being "beachy" or "rummy".

    Tell us more about the groups you serve and have served. What KINDS of couples? What kinds of girlfriends wanting to getaway? Work related? School or college related? Interest related?
  • Posted by Jay Hamilton-Roth on 7/5/2015 at 10:51 AM Member
    How about "3 Hours To Ecstasy"?
  • Posted on 7/5/2015 at 7:48 PM Author
    What you are actually saying is I need the campaign to pull on their emotions so the title doesn't really matter then. So I'm going to have to drive my message around why you "shouldn't" miss going on the trip. The groups I've served are couples, usually married, and range in age from 40+. The girlfriends are also in their early to late 40's wanted to get away from their daily life. Most of my groups are families either doing reunions, celebrating birthdays or some other special occasion such as honeymoons.

    I would like this to be an annual event.

    The word "ecstasy" may be a little too strong for what I'm thinking about putting together.
  • Posted by mdlugozima on 7/6/2015 at 1:41 PM Accepted
    Easy Breezy Trip
    Jamaica Wish Tour
    Soak It Up!
    The Joy of Jamaica
    Hop, Skip, and Jump Jamaica! (Show images for each verb, like a couple skipping down the beach for Skip, women jumping into the ocean to swim with dolphins for Jump)

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