Question

Topic: Taglines/Names

Need Help For A Tagline For Louvre Windows

Posted by ssirn2000 on 7/30/2015 at 9:19 PM ET 50 Points
I am working for a company that produces Louvre windows (jalousies) here in Australia, the company is fairly new in the market and is about to take the big leap of bringing it's products out to compete with the big players, louvre windows have a big market here in Australia and as we start with the marketing materials I am tasked to come up with a good tag line that will go well with all our marketing materials.

The message we want to convey to the customers about our louvre window is about letting natural breeze in, taking advantage of good air ventilation, elegantly designed, security, quality, offers a new design to outplay the old existing players in the market, design innovation and better aesthetics in all possible factors.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/31/2015 at 8:45 AM Accepted
    The picture will show what you're selling, so you don't need to echo the features of "natural breeze in, taking advantage of good air ventilation, etc." What you need is phrase that distinguishes your offering from the competition. Why should they buy YOUR product? Design innovation may be important. Better aesthetics are subjective. Who specifically is likely to purchase from you?
  • Posted by Mike Steffes on 7/31/2015 at 9:32 AM Accepted
    Different market segments are going to value different features of your product and business.
    Architects may look for aesthetics, engineers may look at materials and construction, installers and contractors in general may look at installation time or required skill level, end users may look at aesthetics and safety. It's likely there are other views and attributes.
    Much like Jay asks above... Whose pain can your products alleviate? Or- Where do you want to focus your (assumed limited) marketing budget?
  • Posted by Shelley Ryan on 8/18/2015 at 6:17 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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