Question

Topic: Taglines/Names

Tagline For Secure Internet Access

Posted by johnjg on 9/5/2015 at 11:17 AM ET 125 Points
We are a new Internet Service Provider. Our aim is to provide a secure, reliable internet access targeted towards medium and large corporation as well as Hotels. Would hope for suggestion of best suitable taglines.

Thanks in advance
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RESPONSES

  • Posted by mgoodman on 9/5/2015 at 8:59 PM Accepted
    Many questions. Your responses will enable us to come up with some relevant tagline candidates for you.

    What's the name of the company? Where? Who is the main competition? What makes your company different from other ISPs who promise secure, reliable internet access in your area? Why would your target audience believe you can deliver on your promises?

    What unique and compelling benefit do you offer? What do you want the tagline to communicate? Why a tagline?

    Finally, how are you going to evaluate our suggestions and select a winning tagline? What are the criteria? If we know that in advance there's a much better chance we'll meet your needs the first time around.
  • Posted by Gary Bloomer on 9/6/2015 at 8:47 AM Accepted
    What sets you apart?
  • Posted by johnjg on 9/6/2015 at 9:41 AM Author
    The company name is E-World Communication Sdn. Bhd. We are located in Malaysia. Target audience is Medium Corporation and Hotels. Malaysia is quote a monopolized market in terms of service provider. Since we a new we are more flexible and is able to adapt to new technologies.
  • Posted by Jay Hamilton-Roth on 9/6/2015 at 10:09 AM Accepted
    How specifically could you be more flexible - and more importantly - why would that matter in the eyes of your potential clients?
  • Posted by Shelley Ryan on 11/9/2015 at 5:18 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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