Question

Topic: Student Questions

Customer Retention Telecommunications

Posted by Anonymous on 12/6/2004 at 5:27 AM ET 125 Points
What type of customer retention strategies can be exersized in African Telecommunication Companies?
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  • Posted by SRyan ;] on 12/6/2004 at 6:40 AM Member
    Your question sounds like a university homework assignment, so I've moved it to the Student category.

    Since you're a new member, I suggest that you visit the Important Guidelines page.  Please go there and read everything (especially ITEM FIVE).

    Even if you're not a student, the guidelines might help you understand how to reframe your question, which you can do by adding your own comments to this thread.
  • Posted by Chris Blackman on 12/6/2004 at 6:55 PM Member
    Frances is spot-on, and that's not unique to Africa.

    Another method is to make all your plans as obtuse and incomprehensible as possible. All competitors do the same, so it makes switching a very complicated exercise!

    And I suspect that is a global telco strategy!
  • Posted by ReadCopy on 12/7/2004 at 3:04 AM Member
    Retention is fairly straightforward, I have the following article on my old website, take a look:

    [inactive link removed]

    Good Luck

    [Moderator: Inactive link removed from post. 2/22/2011]
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