Question

Topic: Taglines/Names

Name For A Robo Advisor Business

Posted by bill on 11/20/2015 at 9:43 AM ET 250 Points
The following links will give you an idea business that we are starting. Industry refers to them as "robo advisors" or digital investing. the top 4 that we will compete with.
www.betterment.com www.sigfig.com www.wealthfront.com/ www.intelligent.schwab.com/
Basically we are asking for a consumer to allow us to manage their money. Our diff is our proprietary signal www.401koptimizer.com the buyline.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/20/2015 at 4:32 PM Accepted
    How will your "proprietary signal" benefit your customers? How can you prove that your signal is better than the competitions'? Are you looking for a tagline for your company or something else?
  • Posted by mgoodman on 11/20/2015 at 4:53 PM Accepted
    Instead of our guessing, why don't you help us understand the business by telling us:

    1. Who is your primary target audience? Where?

    2. What's important to them? When they discuss the benefit(s) they want, what words do they use?

    3. How do they make a decision regarding money managers? Do they care about proprietary signals? How do they view what you do (or don't do)?

    4. What unique and compelling benefit do you promise and deliver?


    If you can give us that information, we'll have a much better understanding of what you need.

    As a separate matter, what message would you like the name to communicate? How will you decide among options we might suggest? What are the criteria for picking a "winning" name?
  • Posted by Shelley Ryan on 1/26/2016 at 4:32 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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