Question

Topic: Career/Training

Mktg Titles That Translate For A Global Team?

Posted by Anonymous on 3/21/2016 at 1:05 PM ET 125 Points
Problem is, titles don't match across regions - even in English. I'm American, so want to use the standard Associate, Manager, Director, VP, etc. however:
In EU and some places in Asia, you can't say 'marketing manager' or it implies a team and direct reports which brings salary expectations.
I don't think I can overload US titles like 'Associate' for manager: e.g. "Senior Marketing Associate" is NOT perceived as equal to "Product Marketing Manager"
We also considered "Marketing Officer" but it's weird
Same with "Marketing Executive".
Any suggestions on how others have solved this?
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RESPONSES

  • Posted by stella.paris on 3/22/2016 at 10:23 AM Accepted
    Hello there,
    Yes, I can confirm that the use of the word "Manager" can be complicated in some EU countries (I for example am based in Italy and for contractual reasons we try to avoid using the word "Manager" for roles that are not actually managing a team). We opted for "Marketing Assistant" as the first level, followed by "Marketing Executive" (alternatives could be Marketing Expert or Marketing Specialist.
    Hope this helps
  • Posted by Shelley Ryan on 7/1/2016 at 12:04 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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