Question

Topic: E-Marketing

How To Improve Conversion Rates

Posted by Anonymous on 12/9/2004 at 3:45 AM ET 50 Points
Im getting 3 conversions per month for a perticular keyword and please suggest me how can i improve the conversions ..................
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  • Posted by ReadCopy on 12/9/2004 at 6:46 AM Member
    Pick a better keyword maybe!

    I assume you mean on some Google type Ad Program.
    You possibly need to focus more effort on understand the exact keywords that might trigger a response from a prospect. Never use broad keywords as they always give lower conversions.

    Good Luck
  • Posted by Inbox_Interactive on 12/9/2004 at 11:23 AM Accepted
    It could be your keywords. It could also be your landing page. Where are you taking the traffic that your keywords generate? If it's to your home page, you're almost certainly wasting your money.

    You say you're getting three conversions, but how many clicks is it taking to get those conversions? If you're getting three conversions from, say, only ten clicks, that's pretty good, and then then issue is that you're not generating enough traffic.

    We can't tell from your question if the issue is reaching too few people or converting too few of the people whom you reach.

    Paul
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