Question

Topic: Taglines/Names

Marketing Tagline For Individual Tutor

Posted by Anonymous on 6/3/2016 at 5:47 PM ET 250 Points
I'm brainstorming a short, catchy tagline to market myself as an individual tutor, could use some help.. I'm an academic tutor for languages and humanities with a decade of classroom teaching experience. I work with students from middle school, high school, university and adult learners, and teach subjects ranging from Spanish, English, Writing, ESL/ELL, Psychology, and History / Social Studies. I work to engage the individual and reinspire independent learning in my students.

Any help from those more experienced in marketing such skills and services would be greatly appreciated!
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RESPONSES

  • Posted by Gary Bloomer on 6/3/2016 at 6:10 PM Member
    Catchy? You don't need a "catchy" tagline, you need something relevant. The best vehicle to help in any case like this is any one of a series of testimonials from happy, delighted, inspired students instead.
  • Posted on 6/3/2016 at 6:16 PM Author
    Yes, I have testimonials from delighted students and their parents. That's also important, but not what I'm looking for here. I'm looking for a brief, "catchy" tagline to add to my business cards and online presence.
  • Posted by Jay Hamilton-Roth on 6/3/2016 at 7:08 PM Member
    Do you have a business name? What region do you serve?
  • Posted by mgoodman on 6/3/2016 at 8:59 PM Moderator
    It's not clear why you need a tagline -- catchy or not. There is no rule that everyone must have a tagline. Of course, if it's not clear from your name what you do, who you serve, or what makes you unique, then you definitely need to rethink the business name and perhaps let the tagline pull some weight for you.

    So let's start with some basics: What is the name of your company? Who is your primary target audience? Where? What makes you different from, and better than, other tutors in your area? What unique and compelling benefit can your target audience expect when they hire you? What message do you want the tagline to communicate?
  • Posted by Gary Bloomer on 6/3/2016 at 11:38 PM Member
    Unless, or until, a tagline line anchors you in the hearts, minds, and search results of the people most able to afford you and most inclined to retain you for your services, no amount of "catchiness" will seal the deal.

    What you're looking for misses the point: you are not your ideal client, what terms, phrases, qualities, and traits are the people who are looking for your searching for? What do they admire? Where do they want you to take them or project them, educationally? Where can you guarantee any student of yours will be, intellectually or grade-wise five years down the road?

    What sets you apart from other tutors?
    How do you engage and inspire students when other tutors don't?
    What measurable, factual, past tense, documented qualities or standards can you claim, do you possess, or do you exceed that other tutors won't ever measure up to?
    Why do students keep coming back to you?
    Why do people refer you to other people in need of a tutor?
  • Posted by mgoodman on 6/6/2016 at 11:37 AM Accepted
    You need to focus NOT on what you do, but on the BENEFIT your primary target audience can expect when they hire you.

    Is the primary target audience parents of kids struggling to keep up in school? If so, what benefit can you promise them? What's in it for them to hire you to tutor their kids? The name and tagline should be clear and specific to that target audience and the most compelling benefit promise for them.
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