Know-How Exchange : Taglines/Names

Since "seated fitness" may not be familiar to your target audience (nor is it to me), you'd be better off focusing on the BENEFIT a person can expect if he/she becomes a client. How will their lives be better after you work your magic?

Of course, you need to define your target audience more precisely. Who exactly are you trying to reach with your message? Where?

I'd also recommend against a "catchy" tagline. You are selling a valuable service, and "catchy" smacks of frivolous amusement without much substance. You should focus on the benefit for your target audience and communicate that.

"Sit and Get Fit"

I like Sit and Get fit but some how have to throw in the word Health as well-since the business likewise focus on educating people on health, self care in all aspects-the Seated fitness is just being implemented into the business. What about:

Getting Fit Starting Fresh Health Consulting
One on One Health Consulting
Customized Health and Fitness Consulting
Mentoring Approach To Health and Fitness
Fit and Health Consulting

These are what I came up with off the top of my head

Since you already have "health" in your business name, no need to repeat that word.
The other approach is what Michael recommends - focus on the benefit not the activity itself.

@Jay Hamilton-Roth can you give examples of what you are talking about such as the benefit not the activity? Really would like a tagline thanks

Examples of benefit-oriented tagline:

FitQuest For Health
Be The Very Best You

FitQuest For Health
Set An Example For Others

@mgoodman I like the way you are going with the benefit-oriented tagline-anymore for me to choose from would be helpful thanks for your help

The right way to do this is to interview a dozen folks in your target audience -- including current clients -- to find out why they are interested in what you have to offer, what they like about what you do, and what's on their wish list for additional services and benefits. Take detailed notes and record especially the words they use to describe their ultimate objectives.

Then when you have twelve solid interviews completed step back and review your notes. You'll find the words for your tagline in there. Guaranteed.

Otherwise you are just relying on what's in our heads, and we may not be representative of your target audience. Our opinions don't count. Those of your target audience do.

I have been currently doing that and people are telling me the same words Fitness and Health is what they get out of seeing the Words FitQuest For Health.. Really was hoping for some tagline ideas-that is all. I can't apparently use the words Health and Fitness cause it will sound redundant.

Mind, Body, and Goal Consulting a tagline

thanks mgoodman