Question

Topic: Student Questions

Effects Of Consumer Preferences

Posted by j.otieno on 10/16/2016 at 8:31 AM ET 25 Points
at times they prefer certain products once it is in the store no one wants it any more, so how do we solve this dilema
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  • Posted by j.otieno on 10/16/2016 at 8:33 AM Author
    could this be a researchable topic
  • Posted by mgoodman on 10/16/2016 at 2:28 PM Accepted
    If it is focused on a specific product, specific market and specific marketing mix elements, it is definitely researchable. If it's a general question about any or all products then it probably isn't.

    Consumer behavior is remarkably predictable, even if it isn't always rational. (See "Predictably Irrational," by Dan Ariely -- https://bit.ly/bWBs8W )
  • Posted by Gary Bloomer on 10/17/2016 at 6:02 PM Accepted
    Who are "they"? What is "it"? How is this a dilemma?
  • Posted by Shelley Ryan on 11/15/2016 at 3:34 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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