Question

Topic: Taglines/Names

I Need A Name For My Essential Oil Business

Posted by Anonymous on 12/28/2016 at 11:33 AM ET 250 Points
Hi, I am a Young Living Essential Oil Independent Distributor. I make a lot of diy products with Young Living oils and I would like to come up with a brand name for the things I make so I will standout above all the other diy oilers out there, and yes there are many! Any help would be great, thank you for your time.

Jess
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/28/2016 at 2:54 PM Accepted
    Who specifically is likely to buy from you?
    How are your DIY products better than the others? Can you prove it?
  • Posted on 12/28/2016 at 6:21 PM Author
    I products are for anyone at any age but I think mostly women buy them. My products are great because I use all natural organic ingredients. What makes my products extra special is the essential oils I use. Young Living has a seed to seal guarantee to how pure they are.
  • Posted by mgoodman on 12/28/2016 at 8:22 PM Accepted
    "Mostly women" encompasses more than 3 billion people. You can't afford to reach them all. You need to narrow your focus to a more reasonable target, and then understand who those people really are, when/why they buy essential oils, and what's important to them as they consider alternatives and suppliers.

    Marketing isn't about pushing what you have. It's about finding out what your target audience wants and needs, and finding a way to deliver it to them while earning a fair profit. Instead of telling us what YOU want to do/sell, tell us more about what unique and compelling benefit your target audience can expect when they buy whatever you are selling.
  • Posted by Shelley Ryan on 1/18/2017 at 4:26 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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