Question

Topic: Taglines/Names

Brand Name For Unisex Adult Diapers

Posted by renukarajg27 on 250 Points
launcing adult diapers in the Indian Market.
Target segment is adults above the age of 50yrs-55yrs in
Urban, semi urban markets
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RESPONSES

  • Posted by mgoodman on Accepted
    What does the target audience do/use now for this purpose? What is different/better about your product when compared to your competition? What would you want the brand name to communicate?
  • Posted by renukar on Member
    Very few even acknowledge the problem unless its to severe. it would be cheaper than competition.
    Brand name to reflect confidence and no more embarrasing moments,freedom. Incidently the only brand TOM in India is Friends
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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