Question

Topic: Student Questions

Theory Relating To Product Rebranding?

Posted by Anonymous on 12/13/2004 at 8:15 PM ET 250 Points
I am currently a final year studying marketing at Aston university, Birmingham. I am performing a focus group, then creating a report pertaining to the re-branding of Skoda. I was wondering if there were any relevant theories anyone knew of that may assist my report?

All contributions warmly welcomed

Many thanks

Mike Hallworth
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RESPONSES

  • Posted by SRyan ;] on 12/14/2004 at 1:27 AM Member
    Here's a relevant theory: Students don't bother reading the Important Guidelines page when they find this forum.

    Check them out, Mike, and you'll see two useful suggestions from and for this community. The first is to leverage the archive of postings with the Search Questions link. (Try the keyword "rebrand" or "re-brand.") The second is to frame your request for help in a thoughtful manner so that you don't appear to be panhandling for contributions to homework.

    Can you do better? If so, you'll get plenty of help here.
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