Know-How Exchange : Taglines/Names

What's the name of your business? Where is your audience likely to live?
When looking for a product like yours, are your prospective customers looking for organic or for fragrance primarily (is organic an secondary benefit or a requirement for your audience)?
Will your customers understand the notion of solid perfumes or will they need to be educated?
How does your produce stack up to your competition?

We need the answers to Jay's five questions if we are to be of real assistance to you.

Also, how will your target audience find you? Do you have a marketing plan?

Thanks for your questions...apologies for not including the answers in my posting!

What's the name of your business? BELLA MARISSE
Where is your audience likely to live? Primarily online sales -- audience global -- primarily USA
When looking for a product like yours, are your prospective customers looking for organic or for fragrance primarily (is organic an secondary benefit or a requirement for your audience)? Organic is a requirement or "hook" for the audience -- the primary factor in the prospective customers search for fragrance is that it is natural.
Will your customers understand the notion of solid perfumes or will they need to be educated? They will understand!!
How does your produce stack up to your competition? Primary difference is that our product offers prospective consumers all of the well-being benefits, aromatherapy, finest and purest essential oils etc (similar to what our competition would offer) however, we give the look/feel/experience of a luxury brand -- from the website, to the product packaging, mailing and very personalized shopping experience. With our product the prospective consumer doesn't have to compromise on the style, quality and luxury of their fragrance purchases when they are shopping for natural perfumes. (Basically they don't want to buy traditional perfume because of the harsh chemicals, and the affect on the body of these chemicals etc but in doing so have had to "give up" the look and feel of a luxury perfume to accomplish their goal). Primarily organic/natural perfume/fragrances are marketed with much less of an emphasis on them being a luxury/prestige brand/product. Our product and sales experience focuses on the consumer as an individual with unique likes and needs when it comes to the fragrance they wear -- opposed to buying a mass produced product. Our products have a very modern feel and fragrance which also differs from much of the competition. Definitely we're bringing a high-end natural perfume that holds its own against the competition: custom artisan blends, using the finest pure essential oils and essences, no animal testing, hand-poured, fragrances that have no harsh chemicals, no additives.

How will your target audience find you? Online, exposure at targeted consumer expo's, social media, product placement/bloggers

Do you have a marketing plan? Yes!

Really appreciate your time, help and expertise.

BELLA MARISSE
Indulge Your Senses (Organically)

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs