Question

Topic: Taglines/Names

Who Wants To Go To A Boring Workshop...?

Posted by pete.mckeown on 2/6/2017 at 8:24 PM ET 25 Points
Nobody! That's who!!

Im will be holding several workshops and seminars at the SBA Office and WTC (World Trade Center) in Denver.

I need a CATCHY WORKSHOP TITLE!

We help SME's Import & Export (create documents for small packages, pallets/freight and containers). Customs Clearance, FDA, USDA, DEA and more....

Examples:

5 ways NOT to tick off US Customs
How NOT to ship lithium ion batteries!
Ship Happens.. but it doesn't have to!

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RESPONSES

  • Posted by mgoodman on 2/6/2017 at 8:49 PM Member
    Who do you expect might be interested in attending this workshop? Why would they want to attend? To the people who want/need what you plan to deliver, the workshop won't be boring ... as long as you deliver the benefit/information you promise.

    I'm not convinced that having a catchy title will increase attendance of the right people. It might draw a few people who think it's going to be a comedy act or some other form of amusement, but that probably won't be very useful to the sponsors.

    What's the real objective? Who is the target audience? How will attendees benefit?

    Focus on delivering great content. Don't worry so much about a catchy title.
  • Posted by pete.mckeown on 2/7/2017 at 9:24 PM Author
    Small to Medium size enterprises (SME) that are considering expanding their businesses globally. Either by selling to customers overseas, or import from overseas. They would want to attend to either "avoid the pitfalls of trading across borders", or continue to do what they are already doing better and more cost effective.

    The real objective is to have them ship through us for less money and faster transit times, using DHL (the worlds 3rd largest option) instead of the over-priced duopoloy.

    The target audience is any small (home) business with 1-50 employees needing to Import or Export with ease.

    Thank you for your worthy input.
  • Posted by mgoodman on 2/10/2017 at 1:24 PM Accepted
    It looks like "the over-priced duopoloy" has demonstrated that confidence, convenience, trust and reputation are more important than "less money and faster transit times." There's a reason why DHL is #3. That doesn't happen by accident.

    You might want to focus on what's most important to shippers.
  • Posted by Shelley Ryan on 2/22/2017 at 11:40 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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