Question

Topic: Taglines/Names

Tagline For A Small Community Radio Station

Posted by nigel on 3/18/2017 at 1:33 PM ET 125 Points
I am launching a small community radio station called thebeach in a small town and would like a catchy tagline.

Some details:
- thebeach
- thebeachfm
- 88.0 frequency
- commuter town so a lot of people work in the city

Some ideas so far:
- beach life
- life's a beach
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Mark on 3/18/2017 at 3:31 PM Member
    Who's your market audience and what will they be listening too?
  • Posted by Mark on 3/18/2017 at 3:54 PM Member
    Life's Music Waves
  • Posted by Mark on 3/18/2017 at 3:55 PM Accepted
    Hometown Music Waves
  • Posted by mgoodman on 3/18/2017 at 3:55 PM Moderator
    Who is your target demographic? Are you trying to appeal to listeners or advertisers (or both)? What kind of content -- talk, music, sports, other? What's the name of the community?
  • Posted by nigel on 3/18/2017 at 4:18 PM Author
    Name of the immediate community is Clarks Beach but the reach of my station is semi-rural across two other communities called Waiau Beach and Waiau Pa. The general area is called Karaka Point.

    Demographic is who ever has ears - we play anything from Top 10 Country, Remakes and Remix Dance music, Easy like Sunday Morning and Back to the 80s.

    Trying to appeal to listeners as I am providing free advertising to Community Groups.
  • Posted by Jay Hamilton-Roth on 3/18/2017 at 10:04 PM Accepted
    Heavenly Harbor Music
    Everyday is a Holiday
    Music Just For Us
  • Posted by Gary Bloomer on 3/19/2017 at 5:52 PM Member
    Why does it have to be "catchy"?
  • Posted by nigel on 3/20/2017 at 2:21 AM Author
    I wonder what you would have asked if I had said, I'm looking for a tagline that is not catchy, something that people won't relate to or remember, yeah that's what I want you guys to help me with.
  • Posted by nigel on 3/20/2017 at 1:48 PM Author
    thanks to markhat1968 and his inspiration I have gone with Hit the Waves on 88FM
  • Posted by Gary Bloomer on 3/20/2017 at 7:48 PM Accepted
    With respect, the sarcastic attitude isn't necessary.

    I've asked the same question of people who have asked the same question (people in search of a "catchy" something or other), week in, week out since 2009.

    How would you respond if someone asked your station to be more radio-y? Or for you to play "better" music?

    The point here is that "catchy" as differentiator does little to set you (or any other service, product, or good) apart in the market place, and while one could argue that it's a point of semantics, there is a WORLD of difference between relevance, salience, and memorability and "catchy".

    I've spent my fair share of time in radio stations (as have other contributors to this forum), and from my perspective only two things on radio or in music makes an artist, a station, or a song stand out: the trait or quality of being anthemic and resonance.

    I'm glad that MarkHat1968's answer meets your needs, and I wish you every success with your endeavor. I hope your listeners get the most out of your broadcasts.

    Respectfully,
    Gary Bloomer,
    Wilmington, DE

  • Posted by nigel on 3/21/2017 at 2:28 AM Author
    In my experience, anyone who needs to start their sentence with "with respect" is not showing respect at all, it is a veiled attempt at putting yourself in a more superior position, using clever words.

    You need to remember that you live and breathe your industry and show a little more respect for those of us who don't and who may use terminology that is not quite to your standards but is a genuine attempt to portray in layman's terms what they are looking for.

    No-one else seemed to have a problem with what I was looking for and clearly understood the intent of my request. You just wanted to slap me down.
  • Posted by Gary Bloomer on 3/21/2017 at 7:36 AM Member
    Dear Mr King,

    I asked you to clarify a point; to outline your position. I was trying to help you help yourself.

    "You need to remember that you live and breathe your industry ..."

    That cuts both ways.

    I repeat: I'm glad that MarkHat1968's answer meets your needs; I wish you every success with
    your endeavor. I hope your listeners get the most out of your broadcasts.

    Yours sincerely,

    Gary Bloomer

  • Posted by nigel on 3/21/2017 at 12:53 PM Author
    Se this is where I get frustrated, you guys aren't listening - except to yourselves.

    Small community radio station, was in the first sentence. I'm not looking to capture a market, or compete with the big guys.

    I have mums and dads who just want to hear their kids hosting their own radio show from their media class once a week and local community groups who want to let their neighbours know what's going on around them. If I play only one type of music I will only get one type of listener.

    Maybe I was incorrect in my first post in assuming that experts in great standing, would cut through my naivety and be willing to help. I was looking for something that the community would identify with. Jeepers, our local imagery is a scallop shell and we have one general store, we are not that hard to please.
  • Posted by mgoodman on 3/21/2017 at 1:20 PM Accepted
    I think part of the problem is that we are marketers by profession, so we like to understand the objective of any project and what metrics will be used to evaluate results. We tend to frame everything in terms of how well it meets the objective.

    When we get a request like yours -- in which the objective is not explicit -- we ask questions rather than make assumptions ... and, absent information to the contrary, we assume there is ultimately some kind of profit motive.

    We are also sensitive to requests for "catchy" taglines because we've learned that meaningful, relevant taglines are much more likely to accomplish a serious communications objective than a clever, or "catchy" tagline that only seeks to amuse or entertain the target audience. When you ask for a "catchy" tagline, we wonder how you are going to evaluate our submissions and pick a winner.

    Anyway, I'm glad you found what you were looking for. "Hit the Waves on 88FM" sounds catchy enough, right? What is it about that tagline that you think will stick with your target audience and get them to tune in?
  • Posted by Gary Bloomer on 3/22/2017 at 10:04 AM Member
    Interesting how the person asking the question and the person providing the answer both appear on the forum on the same day, within two hours of each other ...
  • Posted by nigel on 3/22/2017 at 12:21 PM Author
    OMG, a conspiracy theorist as well. God forbid he might just be smarter and more customer focused than you. You need to let it go.

    Go and meet with MonMark Group, he will most likely agree with you and is more than willing to stroke your ego based on his earlier post. He may even start his discussion with - "Well Mr. Bloomer, as a MarketingProf expert with great standing and with great understanding of our profession, do you think they are colluding?"
  • Posted by Gary Bloomer on 3/22/2017 at 2:10 PM Member
    Award your points. Move on.
  • Posted by Shelley Ryan on 4/5/2017 at 7:30 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating in this fascinating thread!

    Shelley
    MarketingProfs
  • Posted by Mark on 4/6/2017 at 5:36 AM Member
    Meanwhile back at the ranch.. Thank you Nigel for accrediting me for inspiring you and for the points awarded. I wish you success in your community venture.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)