Question

Topic: Taglines/Names

Meaningful Taglines For New Resort & Restaurant

Posted by Anonymous on 3/20/2017 at 11:07 AM ET 500 Points
Hi Friends,

I need to write taglines for a new unique resort and attached restaurant in beautiful tourist place in western India. The Resort has well appointed cottages in the hilly area with beautiful landscape.

Restaurant offers both Veg and Non-Veg tasty dishes of that region and is open to public (not just the guests of the Resort).

Can you help me with suggestions on tag lines?

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RESPONSES

  • Posted by mgoodman on 3/20/2017 at 2:58 PM Accepted
    What is the name of the restaurant? We would not want to repeat elements of the name in the tagline. Ideally we'd use the tagline to amplify or explain the positioning communicated by the name. (If the name of the resort is different from that of the restaurant, we should probably know that too.)

    What is unique about the resort? Is that uniqueness shared with the restaurant? Are there other restaurants nearby?

    Are guests at the resort the primary target audience? If so, are they mostly families, singles, couples, older/younger, etc.?

    Finally, you say you need taglines (plural). How many do you need, and why more than one? With multiple taglines you can really confuse your target audience.
  • Posted by Jay Hamilton-Roth on 3/20/2017 at 5:25 PM Member
    Also - is there a tagline for the resort? There may be a way to refer to/mirror that tagline/concept as well.
  • Posted by Gary Bloomer on 3/20/2017 at 7:54 PM Member
    What's are the names of the restaurant and the resort?
  • Posted by mgoodman on 3/21/2017 at 11:25 AM Accepted
    You wrote that this is a "new unique resort and attached restaurant," but you never specified what it is about this resort/restaurant that makes it unique? Can you be specific about this?

    As for "simple and generic," if the tagline is pointing to the unique benefit, that's a lot better than something more "creative." You are not trying to impress a prospective patron with your verbal creativity. You're trying to promise a benefit that will help them decide where to have dinner.

    Repeating an earlier question: You say you need taglines (plural). How many do you need, and why more than one? With multiple taglines you can really confuse your target audience.
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