Question

Topic: Taglines/Names

Need A Tagline/name For A Set Of It Services

Posted by Anonymous on 12/14/2004 at 4:39 PM ET 250 Points
We are a communications equipment manufacturer who is launching a set of 30-40 services solutions targetted at helping customers design, support, maintain and manage their network infrastructure throughout the entire product lifecycle. What we need help with is a catchy, serious tagline for these services and a a great name for the overall services offers - something like servicecare (yuck) help please ...
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  • Posted by SRyan ;] on 12/14/2004 at 5:18 PM Accepted
    Names like...

    Ringmaster Networks
    Network Maestro
    Network Therapy
    Network Boss
    Mission Control Networking

    With a tagline like...

    Who's conducting your infrastructure?
    What's steering your infrastructure?

    Although I admit that Orgasm Networks is a name people aren't likely to forget. ;]
  • Posted by ReadCopy on 12/15/2004 at 5:47 AM Accepted
    This is the process so you can try this yourself:
    https://www.marketingprofs.com/ea/qst_question.asp?qstID=3466#24463

    Also try this which is also useful:
    https://www.yudkin.com/generate.htm
  • Posted by ReadCopy on 12/15/2004 at 5:50 AM Member
    Forgot to add:

    My golden rule is to expand your own brand as much as possible.

    As you are looking at helping you customers Design, Build, Manage and Support (or something like that). Can you not strengthen your own business brand, but using your company name (or part thereof) ?

    For Example:

    If you are called Sure Telecom (of something) use the following names:

    Sure Design
    Sure Build
    Sure Manage
    Sure Support

    This ehances your own brand, which I presume must be good if you are launching 30+ additional services.

    Good Luck

    ps. if you need any professional assisiatnce then click on my name and get in touch :-)
  • Posted by SRyan ;] on 12/17/2004 at 5:36 PM Member
    I agree completely with Michelle. Wanky, sleep-inducing words are to be avoided at all costs!

    Someday I'd love to see an IT company take the technobluffery out of the mix. Just say, "We keep your computer stuff humming."
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