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Topic: Student Questions
Marketing Research Proposal - Sainsbury
Sainsbury's supermarket has recently seen a 2.9% decline in profits and a reduction in market share. Earlier this year, Justin King became their new Chief Executive and he identified sainsbury's major weakness" our customers say that we have not been looking after them as well as we should have done. we have become too inward-looking, and have lost focus on our customer needs"
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