Question

Topic: Taglines/Names

Diamond

Posted by roopakumari.mp on 4/25/2017 at 2:33 AM ET 125 Points
I want a tagline/description for Diamond jewellery shop
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RESPONSES

  • Posted by mgoodman on 4/25/2017 at 8:43 AM Moderator
    Who is your primary target audience? Where? Why should someone consider buying from you instead of a competitor? What's in it for them?

    Why do you feel you need a tagline? What do you want it to communicate? How will you decide on a tagline if we come up with 5 or 6 good candidates? What are the criteria you'll use to pick a winner?
  • Posted by Gary Bloomer on 4/25/2017 at 8:34 PM Accepted
    Does anyone buy diamonds based on a tagline? I suspect not.

    Isn't the main reason most people buys diamonds to impress other people? I think you'll find it is.

    Who is your buyer (your IDEAL buyer), and what have they responded to in the past?

  • Posted by roopakumari.mp on 4/26/2017 at 12:40 AM Author
    Hi, thank you for responding. The target audience is mainly women ant i want to market it online so i need description for that i have gold, silver and jewellery in my shop , i am new to online so i need advice.
  • Posted by andrew on 4/26/2017 at 12:56 AM Accepted
    "Let your finger bang"
    "Max prices, zero self-esteem"
    "Accentuate your worth"
    "Sophisticated you"
    "Designed with Instagram in mind"

    Sorry. Procrastinating hard.
  • Posted by mgoodman on 4/28/2017 at 11:59 AM Accepted
    Your target audience is absurd. There are more than a billion people you'd have to reach. The internet is powerful, but you can't afford to reach all those people. Let's see if you can narrow that to a more reasonable target.

    Once you've done that, you need to think about why a prospective customer might trust you to deliver high value, and exactly what's in it for them to buy from you instead of a competitor.

    This shouldn't be so much about telling people all the things you sell as it is about why they should consider you as their preferred supplier of jewelery.
  • Posted by Shelley Ryan on 5/15/2017 at 6:58 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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