Question

Topic: E-Marketing

Name For Supply Chain Innovation Division

Posted by piya_126 on 5/15/2017 at 2:11 AM ET 125 Points
I need a cool name for our company's supply chain technology Innovation division. It deals with the creation of future-centric software and apps for supply chain management.
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  • Posted by mgoodman on 5/15/2017 at 12:44 PM Accepted
    Who is the target audience for this name? What is "future-centric" software? What does the term mean to your target audience? Why would your target audience want "future-centric software?" What is the benefit?

    Separately, what would make the name "cool?" How will you determine "coolness?"
  • Posted by Shelley Ryan on 6/5/2017 at 5:11 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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