Student Questions - what is mean by marketing myopia? from Anonymous: MarketingProfs Question 4618

Topic: Student Questions

What Is Mean By Marketing Myopia?

Posted by Anonymous on 12/15/2004 at 3:47 AM ET 50 Points

i want to have a clear idea about the definition and concepts of marketing myopia.

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Posted by SRyan ;] on 12/15/2004 at 4:08 AM Member

This sounds like a homework assignment, so I am moving it to the Student category.

Have you visited the Important Guidelines page? Please go there and read everything, especially ITEM FIVE. It might help you understand how to reframe your question, which you can do by adding your own comments to this thread.

You'll also notice that the guidelines recommend that new members take advantage of the question archive. Click the Search Questions link on the right side of this page. Try using the keyword "myopia" and look through some of the Q&A threads that come up in the results.

Please don't post questions like this in the future.
Posted by Markitek on 12/16/2004 at 12:03 PM Accepted

Marketing Myopia is a term coined by what I consider the father of modern strategic marketing--Theodore Levitt. He has a seminal article by that title, which you can get in a compilation of other similarly seminal essays called "The Marketing Imagination"