Question

Topic: E-Marketing

School Management Software

Posted by Anonymous on 6/1/2017 at 2:45 AM ET 250 Points
In our company we are having our own products for school / college management software..Now we are going to extend our product to other markets.so Kindly help us & share your ideas to market our product.


Thank you

Regards
Francis
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/1/2017 at 6:15 AM Accepted
    What specifically does your software do?
    Why would other schools choose to switch to what you offer?
    How do you know that what works for likewise benefit other schools?
  • Posted on 6/1/2017 at 6:26 AM Author
    Our software deals with all types of school / college management systems.For ex. from students enrollment to students TC.
    students ID card , Bonafide certificate
    Bus management system
    Fees management system
    library management system

    Android App for individual students

    Low cost and user friendly....
  • Posted by mgoodman on 6/1/2017 at 1:09 PM Accepted
    Have you interviewed folks in your primary target audience to see what they need and want? Who exactly is in your target audience? Where? Schools don't make purchase decisions; people do.

    It would be good if you can interview a dozen people in your target audience. Ask them high-gain questions and listen carefully to their responses. Take great (and detailed) notes.

    You're going to need to promise and deliver a benefit if you expect anyone to buy what you're selling. What is that benefit?

    It sounds like you have a solution in search of a problem. That's backward.
  • Posted by Gary Bloomer on 6/1/2017 at 6:51 PM Accepted
    What solutions are your ideal clients seeking?
  • Posted by Shelley Ryan on 6/19/2017 at 5:05 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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