Student Questions - Economics of marketing from chawanangwasoko1: MarketingProfs Question 46224

Topic: Student Questions

Economics Of Marketing

Posted by chawanangwasoko1 on 6/1/2017 at 4:17 PM ET 250 Points

What are the economics of marketing?

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Posted by mgoodman on 6/1/2017 at 4:24 PM Accepted

It could be dependent on the context, but I'd say it usually refers to the ROI: a comparison of the costs and the benefits. Sometimes it's referred to as the ROMI (Return On Marketing Investment).
Posted by Gary Bloomer on 6/1/2017 at 6:44 PM Member

First, define what you mean by economics. Are you referring to scale? Investment? Returns? Time?

Or something else?
Posted by chawanangwasoko1 on 6/2/2017 at 9:31 PM Author

I am referring to all; scale, investment, returns and time as well.
Posted by Mike Steffes on 6/3/2017 at 10:38 PM Accepted

Half of it all is totally wasted. But no one knows which half.
Posted by mgoodman on 6/4/2017 at 11:04 AM Moderator

What are you going to do with our responses? How will they help you become more successful?
Posted by Gary Bloomer on 6/4/2017 at 7:06 PM Accepted

The economics are: scale, investment, returns, and time.
Posted by Shelley Ryan on 6/19/2017 at 5:14 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs